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Archive for Fashion Line
August 24, 2011 · Filed under Fashion Line, Music
Celebrity singer-songwriter Janet Jackson is featuring for the second consecutive year for the luxury fur brand Blackglama its “What Becomes a Legend Most?” advertising campaign.
I’m not surprised — Jackson, at 45 is one of the richest women in entertainment, according to Forbes and she has a body that seems to get better each year. Neither is Joe Morelli, CEO of Blackglama. In his own words:
“It became clear in our discussions of who the Legend should be this year, that continuing the momentum with Janet made complete sense. She embodies glamour, luxury and sophistication, everything that Blackglama stands for.”
Apparently the underlying tone of the campaign has evolved over the year to include a touch of fashion sense. Marketing specialist Charles Decao explains:
“The primary difference is that the initial campaigns were focused on a singular image – a legend and a coat,” said DeCaro.
“Our recent branding iterations have evolved imparting a distinct fashion sensibility. Multiple images showcase innovative designs and the relevant multi-faceted ways Blackglama – as a product – can be appropriated.”
Look for the first ads in the September issue of W Magazine.
See Elizabeth Hurley’s pics for Blackglama:
Elizabeth Hurley Creates Ripple Posing in Fur for Blackglama
Other related posts:
Liz Hurley into Bikini Line
Top 5 Sexiest Celebrity Stomachs in the World
June 30, 2011 · Filed under Apparel, Fashion Line
Grammy-winner and rock ‘n’ roll icon Madonna and her daughter Lola have launched a Fall 2011 campaign for their junior brand Material Girl featuring “forever it” British celebrity Kelly Osbourne in NYC’s hottest spots.
Material Girl is a newly created, fast-fashion junior collection that will launch exclusively in approximately 200 Macy’s stores and online at macys.com in August 2010 for the back-to-school season.
The multi-media marketing drive titled MG + NYC will hit September issues of fashion and lifestyle magazines such as PEOPLE StyleWatch, Nylon, Seventeen, Teen Vogue and Cosmopolitan.
“We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the Fall 2011 collection,” said Madonna and her daughter Lola.
“I’m really enjoying being the face of Material Girl. I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct. Added to that is the fact that Madonna has been a big influence on my style over the years,” said Osbourne, 26.
Osbourne has been photographed for a series of print ads in NYC’s Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy and Chinatown.
The background includes the Empire State Building, as well as a more playful feel with Osbourne on top of a double-decker tourist bus riding down Fifth Avenue.
SOURCE Iconix Brand Group
February 14, 2011 · Filed under Fashion Line
Got a billion dollars? Perhaps you might then be just able to brush shoulders with Jessica Simpson, since her fashion line is set to rake in more than $1 billion this year alone.
Simpson’s line made about $750 million last year, said a report in New York Magazine, and went on to say it could very well see a jump of around 25 percent in 2011.
“I never thought I’d be some fashion mogul,” Simpson, 30, was quoted as saying.
The celebrity also revealed that plans are afoot to expand the fashion line to include career separates and prom dresses.
Well, Jessica, good for you… but does it mean you’ll not be singing any more?
MORE on Jessica Simpson with photos:
Jessica Simpson Stampedes Into Beer
Jessica Goes Fancy with Perfume Promotion
Getting Intimate with Jessica Simpson
January 30, 2011 · Filed under Fashion Line, Footwear, Jewelry
Sofia Vergara, the star of Modern Family, has teamed up with Kmart to offer something new to the modern woman – a brand new fashion line featuring clothing, footwear and jewelry.
The line will include daring miniskirts, jeggings, tight dresses and sultry tunics, obviously targeting the younger consumer, but will it affect Kmart’s position in any way?
The 38-year-old celebrity said the collection “doesn’t cross the line.”
“You have to realize that it’s me wearing it. You’ve just seen it on me,” Vergara clarified. “All the pieces are very wearable. And we have them in all sizes.”
The line is “comfortable, chic and affordable, and appealing to younger women looking for something a little more spicy”, according to Vergara.
In an interview with Women’s Wear Daily, Vergara explained that designing was “kind of natural” for her, adding that she had always been interested in clothes, makeup and beauty.
“I always dressed up. I wasn’t laid-back about it. I’m not lounging around in sweat clothes and flip-flops. Maybe a nice pair of sweats,” she added.
The word is that Vergara has signed a long-term contract but officials have not specified the terms. The contemporary line Sofia Vergara for Kmart is expected to hit retailers this Fall.
December 11, 2009 · Filed under Accessories, Fashion Line, Footwear
Dutch supermodel Lara Stone is luxury leather goods and fashion brand Louis Vuitton’s new face for its Spring 2010 range.
The supermodel is throwing a super seductive pose amid doves, a patch of grass (isn’t green the color lately?) and ferns, and of course, Louis Vuitton bag and shoes on her 5′10″ body.
The August 2009 face of W magazine sports a Brigitte Bardot look, according to Antoine Arnault, Vuitton’s communication director.
“After two seasons with such a huge star, artistic director Marc Jacobs decided to take a breather and work with a model — and not just any model,” said Arnault.
“It’s the choice of a new supermodel. She clearly has a Brigitte Bardot look.” Well, Lara certainly has that sexy pout, no two thoughts about that.
With this, Stone, 25, has replaced pop celebrity Madonna as Vuitton’s spokesperson, while also following in the footsteps of celebs such as Sean Connery, Keith Richards and Mikhail Gorbachev.
The sexy shots by top Dutch photographer Desiree Dolron are set to appear in fashion glossies next month.
Check out a couple of behind-the-scenes photos of Lara Stone at the campaign photo shoot:
(Feel free to click and zoom in on Lara… she won’t bite. Unfortunately.)
Photos courtesy: Louis Vuitton
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