St. John chief executive Glenn McMahon told WWD she “overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”

“We needed to show a modern point of view of St. John. We are evolving the brand,” McMahon said in another statement.

St. John this week launched a new spring 2010 print advertising campaign featuring Elson, 30, a redhead who is married to White Stripes singer Jack White.

More stories and photos of Angelina Jolie:

Angelina Jolie and Brad Pitt Unveil Jewelry Line

Angelina Jolie: the Face of New Armani Fragrance

Liya Kebede Replaces Angelina Jolie as St. John Face

The supermodel is throwing a super seductive pose amid doves, a patch of grass (isn’t green the color lately?) and ferns, and of course, Louis Vuitton bag and shoes on her 5′10″ body.

The August 2009 face of W magazine sports a Brigitte Bardot look, according to Antoine Arnault, Vuitton’s communication director.

“After two seasons with such a huge star, artistic director Marc Jacobs decided to take a breather and work with a model — and not just any model,” said Arnault.

“It’s the choice of a new supermodel. She clearly has a Brigitte Bardot look.” Well, Lara certainly has that sexy pout, no two thoughts about that.

With this, Stone, 25, has replaced pop celebrity Madonna as Vuitton’s spokesperson, while also following in the footsteps of celebs such as Sean Connery, Keith Richards and Mikhail Gorbachev.

The sexy shots by top Dutch photographer Desiree Dolron are set to appear in fashion glossies next month.

Check out a couple of behind-the-scenes photos of Lara Stone at the campaign photo shoot:
(Feel free to click and zoom in on Lara… she won’t bite. Unfortunately.)

Photos courtesy: Louis Vuitton

Natalia, 27, is set to go on a roll, come Spring 2010. For one, she’s replacing supermodel Christy Turlington as the face of YSL, while also appearing in Givenchy’s ads for the next season’s campaign.

Meanwhile, she was approached by Stella McCartney, who was impressed by the Russian in a September catwalk, to represent the stylish British brand.

And all while she continues with her current assignments with Guerlain and posing for Calvin Klein underwear… quite a busy time ahead for the lovely-looking mother of two!

Enjoy some more photos of Natalia Vodianova while you’re here:
(Feel free to click and zoom in… she won’t bite. Unfortunately.)

Perhaps the Italian fashion house has a point. Donatella Versace has said: “She’s smart, a strong personality, beautiful, full of energy… and with that natural high star quality, I adore her! She’s perfect for this collection – A real Versace girl.”

The Versace S/S 2010 women’s ad campaign, shot by photographer Mario Testino in London earlier this month, will start appearing in February, in some of the stylist and lifestyle publications worldwide.

Wondering about the ‘toothy’ look? Georgia thinks it adds ‘character’.

“A while ago on the street, a guy yelled, ‘You could stick a gold through your front teeth.’ Which meant I could put a £1 coin between them,” Georgia said.

“But you can’t, I’ve tried. Fifty pence coins and two pence coins, yes. But not a pound,” she added. Wow.

That makes me wonder if Georgia could have been a better spokesperson for Gap jeans?

Enjoy some more photos of Georgia Jagger:

Osmond’s brand in the design industry will be marked by uniquely designed quilted bags and accessories, fashion jewelry, elegant table top and hip home decor accessories.

“Creative expression has always been respected and treasured in my family. It is with that in mind, that I have poured my creative spirit and love for design and style into this new lifestyle collection,” said Osmond, 49.

“I am thrilled to offer stylish, functional products for women everywhere at a value-oriented price.”

The product line, which closely reflects the Osmond style, retails for under $100 and will hit retailers across the US and Canada later this month.

Oh well, LG was indeed the main sponsor for the Millers’ Twenty8Twelve (gosh, it’s so difficult to type! 2812 could have been easier) catwalk show.

Amid the fashion show, which was studded with celebrity glitterati — such as Anna Wintour, an editor in-chief of Vogue, Alexa Chung, TV presenter of MTV US and the worldwide supermodels, Kirsty Hume, Poppy Delevigne, Trish Goff, as well as Pixie Geldof with her sister Peaches Geldof– the innovative wide screen phone was lauded for its bold visionary style and design initiative.

Anyway, what’s the thing about a phone being ‘chocolatey’? I don’t get it. It sure looks great:

But where’s the chocolate? Unless, of course, we’re talking about Sienna Miller, who looks good enough to eat.

More stories and more pictures of Sienna Miller (including the famous top five celebrity stomachs):

Sienna Miller Launches Signature Women’s Perfume Hugo Boss Orange

Top 5 Sexiest Celebrity Stomachs in the World

Gwyneth Paltrow Replaces Sienna Miller as Face of Tod’s

Sienna Miller Nods to Tod’s

Will this work? is what’s being pondered in gossip/industry circles, especially since Lohan allegedly has no record in ground-breaking fashion design.

But Mounir Moufarrige, Ungaro’s chief executive officer, obviosuly thinks it will. Here’s what he told WWD:

“Odds are it could work. Everything we’re going to get is going to be a plus. I think the noise level around Lindsay will be very, very big.”

Meanwhile, Lindsay, 23, said she wants she wants to take the brand to a “younger place.” She told WWD:

“When I’m involved in a project, I give my all to it.

“I feel like there’s a correlation between everything I do, whether it’s pop music or film. I’ve always played a big part in what I wear, the costumes. Clothing is something that’s so expressive in so many ways. It really interests me. To be in a position where I’m working with a fashion house in Paris sets it apart from every other celebrity brand.”

Lohan will “kind of oversees everything [Archs] does, while working with her,” WWD quoted the star as saying.

“Different generations have different ideas,” Lohan added.

How would Archs handle “the different ideas” theory? The Spanish designer does appear ‘cool’ with the idea, saying, “Have you ever met two women who agree completely about fashion?”

The duo will make a presentation of its first collection in Paris on October 4.

More stories and pictures of Lindsay Lohan:

Lindsay Lohan Partners with Henri Bendel for Her 6126

Lindsay’s Leggings

Lindsay Lohan Nude for New York Magazine