Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for F & B
July 23, 2010 · Filed under F & B, Music
As they say, love her or hate her, but you can’t ignore her – Lady Gaga. Especially not if you’re a tea lover, because the glamorous rock celebrity will soon be promoting the British tea brand Twinings, if there’s any truth behind the buzz.
It’s no secret that the 24-year-old star is a tea lover; she’s been known to request the stimulant during interviews, and a number of photos of her posing with tea cups have been circulating for a while.
“Her management have received a load of offers from major tea companies but Twinings are the front-runners,” UK’s newspaper The Sun quoted a source as saying.
“They want to launch a new tea with her face on it and discussions are taking place at the top level. Names like The Taste Of Gaga are being batted about. The idea is to have tasting sessions in which she would participate.”
The source added that the tasters are planning a new tea with an oriental flavor aimed at the younger generation.
There could even be a flavor named Lady Gaga…
Read more about Lady Gaga:
The Relationship Between Celebrities and Fashion Brands
Lady Gaga Launches Signature Headphones with Monster
June 4, 2010 · Filed under F & B, TV
Celebrity chef and TV personality Sandra Lee is going on a tour educating consumers about the health benefits of tuna from StarKist, a leading brand in shelf-stable and frozen seafood products.
Lee visited New York yesterday, and is scheduled to visit Tampa (June 9), Houston (June 14), Pittsburgh (June 20) and Chcago (June 24).
The 43-year-old newsmaker will cut the ribbon on “Have You Been StarKist?” Health & Happiness Tour AirStream vehicle that will be located at parks and grocery stores during lunch time.
The mobile tour, like the “Have You Been StarKist?” TV advertising campaign showing people making the “fish-kiss,” will emphasize the health benefits of StarKist Tuna while maintaining the same light-hearted, fun tone.
“Getting ‘Kist is all about discovering the taste and health benefits of incorporating StarKist Tuna into your everyday life by using delicious and healthy recipes,” said Joe Tuza, senior VP, Marketing and R&D, Starkist.
“We are thrilled to partner with celebrity chef Sandra Lee to help us launch the tour. She is passionate about creating delicious, simple mealtime solutions that feature easy-to-use products like StarKist,” he added.
Sandra Lee said:
“Convenience can be healthful.
“When you know which ready-made star products to use, like StarKist, you can have a delicious, healthful meal in minutes. Plus, the pouch is a perfect pantry space saver.”
The tour will feature, among other activities, a unique “fish-kiss”, where consumers will have the chance a create a photo. An email with the photo and message will be sent to the consumer and they will have the option to share/post the photo via Facebook and stand a chance to win prizes.
October 10, 2009 · Filed under F & B, Movies
The Quantaum of Solace girl Olga Kurylenko has just moved into the A-list, rubbing shoulders with the likes of Jessica Alba, Salma Hayek and Eva Mendes, as Campari’s calendar girl.
The 29-year-old Ukranian hottie is the calendar girl for Campari, the Italian beverage, known as Campari Milan in … well, Milan.
According to Campari chief executive Bob Kunze-Concewitz, Olga was a “natural choice.”
“She has great charm, grace, elegance and sensuality that represents the perfect incarnation of the Campari brand,” he said.
Perhaps. But can she send out the same sensual message as Jessica Alba did, in the 2009 Campari calendar? Compare Alba and Olga… and mix your own concoction. (See pictures of Jessica Alba in the 2009 Campari calendar.)
Pictures of Olga Kurylenko in the 2010 Campari calendar:
Feel free to zoom in on her. She won’t bite… unfortunately.
More on Olga Kurylenko:
Olga Kurylenko in Heineken/Bond Campaign
Olga Kurylenko: Newest Bond Babe
July 10, 2009 · Filed under F & B
Do wine and women mix? Of course, they do, but Eva Longoria Parker is set to further prove it to us by starring in a new TV promotion for Dutch beer brand Heineken Light.
Sources said that in the commercial, two fans are upgraded to courtside seats alongside Longoria at a basketball game, involving her husband Tony Parker’’s team the San Antonio Spurs.
“It’s always nice to get upgraded. I hope sitting next to me is an upgrade!” Parker, 34, was quoted by popular website Contactmusic as saying at the Texas shoot of the commercial.
It would be, for me.
And while you’re here, enjoy some photos of Eva Longoria Parker as she appears in the June 2009 issue of GQ Mexico.
Go ahead and click to zoom in on Eva… she won’t bite. Unfortunately.
More stories and pictures of Eva Longoria Parker:
Eva Longoria Parker’s ‘Green’ Move
Eva Longoria Launches M&M’s Premiums
Eva Longoria Works Up Stylish Sweat
Eva Shoots for Bebe Sport
June 18, 2009 · Filed under F & B, F & B
Wanna team up with KFC’s Colonel Harland Sanders? Here’s how — Kentucky Grilled Chicken is looking for a new face to promote its new grilled recipe, and to promote it, KFC has joined forces with MySpace to discover who in the wide world is the ultimate KFC Grilled Chicken (KGC) fan.
To get to pose alongside the colonel, all you got to do is submit a video that shows why you think you’re the greatest KGC fan at myspace.com/unthinkfc. Besides the honor of posing for KFC, you also get a lifetime supply of grilled chicken (estimated value: $13,000 in gift checks).
“For decades, our founder Colonel Sanders has been the face of our world famous fried chicken,” said Javier Benito, executive vice president of marketing and food innovation for KFC.
“With the launch of our second secret recipe, we’re encouraging all chicken lovers, grilled and fried, to showcase why they are the ultimate KGC fan and should be the new face of Kentucky Grilled Chicken.”
The finalists will be announced on July 25, and the world will start voting on the brand’s new KGC ambassador on August 1.
Give it a shot, guys. Don’t be… ahem, chicken!
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