German supermodel Heidi Klum is the new face of McDonald’s chicken wraps.
The 34-year-old supermodel, actress, TV presenter, fashion designer, television producer and hostess of Project Runway and Germany’s Next Top Model was seen in Munich yesterday advertising McDonald’s chicken wraps and… well, that just about wraps it up.
The mother of three was looking gorgeous as usual, in a matching jacket and pants suit well complemented by a striped white shirt and an easy-on-the-eyes hairdo.
The point here is, how often do you see a Victoria’s Secret model indulging in Big Mac, fries and soda?
First lady of France Carla Bruni, wife of President Nicolas Sarkozy, has signed up to add a touch of class to the Cornish company’s savoury treats of bakes, pastries and spicy tortilla wraps.
The former supermodel and singer will be featured in a commercial where she’s driving down the A34 and she wants a Ploughman’s Roll and Buffet Bar–no matter what. She pulls into a convenience store at a gas station and tears the wrapper off a Bar and hogs it like there’s no tomorrow.
Check out the commercial to see what she does when a staff member approaches… or ask me The commercial closes with the line, ‘Imagine Smearing a Cheese and Onion Slice Across Carla Bruni’s Bum’.
“Whenever Nicolas and I travel to meet foreign heads of state, I always ensure ze fridge on our official plane is stocked with at least two dozen Mexican Spicy Chicken Pasties. I eat zem cold,” said Bruni. She added: “I have to admit zat when I attended ze official banquet at Buckingham Palace I could not finish my dinner because I had spent all afternoon is ze bath with a copy of TV Quick and an enormous pile of scotch eggs.”
Meanwhile what’s this I hear about Bruni replacing Coleen McLoughlin as the ambassador for Asda? Especially since McLoughlin’s £3 million-two-year contract with the supermarket ended last month.
The February issue of Teen Vogue will feature R’n'B singer Rihanna sporting a milk mustache and encouraging teens to drink three glasses of lowfat milk every day.
The Umbrella singer is pictured in a short dress on a sofa in the ad with the tag line “Drink it in.“
The Barbados-born star, 19, was recently crowned sexiest female musician by lingerie company Victoria’s Secret.
Pepsi will feature US pop star Justin Timberlake in a “stunt-filled extravaganza” commercial set to air during the Superbowl XLII on February 3 in Glendale, Arizona.
According to sources, Timberlake has been shot doing a number of stunts such as high flying and low rolling for the spot created by BBDO NY. The commercial is expected to demonstrate how “Pepsi Stuff” brings people, music, merchandise and apparel closer.
In other words, beginning February 1, Pepsi consumers can redeem Pepsi points for prizes including DRM-free MP3 music downloads, electronics and apparel, as well as enter a daily sweepstakes for free tickets to the Super Bowl, the MLB All-Star game and the Daytona 500 and cash.
“Justin Timberlake is one of the biggest stars in the world, what better way to launch our biggest promotion ever than with him on the Super Bowl,” said Cie Nicholson, SVP and chief marketing officer, Pepsi-Cola North America.
This ‘mega’ advertisment is rumored to be Pepsi’s biggest promotion to date.
Cadbury has signed singer Joss Stone to be the new face–and the first non-model–of its famous ‘Flake Girl’ TV ad campaign.
The 20-year-old Devon singer, who has sold more than 10 million albums worldwide, will star in commercials for the crumbly chocolate bar which are scheduled to show in the spring.
Advertisements starring Flake girls began airing in the late 1950s and have featured a string of models, including the 1969 Miss World, Eva Rueber-Staier.
“Joss Stone reflects the Flake girl’s attitude to life, in a fresh take on Flake’s iconic advertising,” a spokesperson from Cadbury said.
Stone’s appointment as the latest Flake girl was revealed in trade magazine The Grocer.
Meanwhile, Stone is also set to hit the charts with a new single ‘Baby, Baby, Baby’ hitting the scene mid January.
Stone is seen trying a Flake bar while in a recording studio, singing the famous “Only the crumbliest, flakiest chocolate” jingle. Watch it here.
Hotel heiress and glamorous socialite Paris Hilton has posed naked in a campaign to launch her luxury sparkling wine ‘Rich Prosecco.’
Paris, 26, wears nothing but a coat of gold paint crawling across California’s Mojave Desert in the ad for her ‘wine in a can.’
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The drink - which comes in original, passion fruit and strawberry flavours - is described as: “The perfect ’starter drink’ for your night or a special pleasure as a reward at the end of the day.”
The “bubbly blonde” drink was launched in Berlin, Germany earlier this week and is expected to be introduced in the US next year.
Fans will recall that Paris already has her own perfume, jewellery range, shoe collection, bag line and has released a pop album and starred in a number of films.
The ‘water with all the answers’ has provided Jennifer Aniston with a creative solution to market SmartWater–she has enlisted New England quarterback Tom Brady as the male face of SmartWater.
Jen, 38, who recently became an investor in Glaceu’s SmartWater, is convinced that the company could use a macho image to promote the designer health drink. (More importantly, did she need the extra push to sell a bottle of water at $3-$4?)
“Jennifer is getting actively involved in company decisions,” confirmed Rohan Oza, SmartWater’s senior vice president.
While the deal is rumored to net Brady $3m to $5m, is he doing it for the money? No! Brady,30, said he drinks SmartWater as an alternative to ’sugary’ drinks.
“It’s a replacement product that’s better for you, whether I’m working out or for the morning when I wake up,” he told USA Today. “If you’re going to put something in your body, it may as well be something that’s efficient.”
Then again, the insiders always have another angle to the story, just a wee bit more tangy. As one source with an ear to the ground tells OK!: “Not only does she think he can sell water, but he makes her want to take a cold shower!”
Pepsico’s Gatorade has teamed up with Tiger Woods to launch a new sports drink in March 2008 in a contract estimated to be worth $100 million over five years for the world’s No.1 golfer.
Gatorade announced it will introduce “Gatorade Toger” under an endorsement deal with Tiger, with more products to follow, Woods even picked out flavors himself–cherry blend, citrus blend and grape.
“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” Woods said in a statement. “I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”
“His iconic nature resonates everywhere he goes,” said Jeff Urban, senior vice president of Gatorade. “Bridging that iconic nature with his will to win, those things make this a big deal for us.”
The deal marks a couple of firsts for golf champ— his first U.S. deal with a beverage company and his first licensing agreement. Woods, with 61 victories on the PGA Tour and 13 major championships, will also be the biggest star on a Gatorade roster that already includes some of the star athletes at Gatorade including Indianapolis Colts quarterback Peyton Manning and soccer star Mia Hamm, as well as retired basketball champ Michael Jordan.
However, Woods is the first golf endorser enlisted by Gatorade, which has so far tended to portray hard-working, sweat-soaked athletes in its campaigns rather than the traditional plaid-pants golfers. But, clearly, Mr. Urban said Woods’ credentials as a workout warrior and fierce competitor make him the ideal golfer to endorse the new sports drink.
“It had to be somebody like Tiger who clearly, clearly has the will to win,” said Mr. Urban. “We’re able to structure this in a way that recognizes Tiger as an athlete and as a golfer.”
The media is abuzz with the talk that Brazilian supermodel Gisele Bundchen will be propping up this year’s Super Bowl with Pepsi ads. And that won’t be just because Tom Brady will be playing.
PepsiCo has reportedly signed Brady’s girlfriend Gisele to air a sizzling 60-second spot during half-time of the big game. Gisele’s contract with Pepsi is rumored to be the most lucrative deal of her career. Now, that wouldn’t be surprising, would it, considering the cola company’s payout to Britney Spears was $8 million for a Super Bowl spot.
But then again, the catwalker is a shrewd cat when it comes to money matters–last week, she put up Manhattan penthouse on the market for an asking price of $10.9 million, which is three times what she paid for it five years ago. According to the New York Post, Bundchen has purchased a larger townhouse elsewhere in the Village… does this fall in line with what we read about her desire to become a mom and start a familly?
Grammy Award wiining rap artist Missy Elliot is promoting a new brand of crunchiness with a cutting edge as sharp as her music–like… hmm, Doritos.
To be more precise, Missy Elliot is the new face of Doritos Collisions - a groundbreaking variation on old fashioned Doritos, which places to flavors all mixed up into one bag of crisps. Currently the available Collisions flavours are: Hot Wings & Blue Cheese and Zesty Nacho & Chipotle Ranch.
In the commercial, Elliott (who is currently working on a new album) is seen working on a new mix with a sound engineer in a recording studio. Momentarily stuck on the beat, she munches on new Doritos Collisions chips and, inspired by their intense flavor combination unexpectedly decides to spin in a country beat.
“The idea of Doritos Collisions mixing those great flavours is an original idea - just how I like my music,” said Elliott. “I’m all about new experiences and new sounds.”
The rapper is also hosting an interactive experience at www.snackstrongproductions.com, where visitors can listen to Missy’s musical “collisions” and customize their own tracks using different music effects and recording their own vocals.
The commercial closes with the line, ‘Imagine Smearing a Cheese and Onion Slice Across Carla Bruni’s Bum’.
According to sources, Timberlake has been shot doing a number of stunts such as high flying and low rolling for the spot created by BBDO NY. The commercial is expected to demonstrate how “Pepsi Stuff” brings people, music, merchandise and apparel closer.
The 20-year-old Devon singer, who has sold more than 10 million albums worldwide, will star in commercials for the crumbly chocolate bar which are scheduled to show in the spring.
The drink - which comes in original, passion fruit and strawberry flavours - is described as: “The perfect ’starter drink’ for your night or a special pleasure as a reward at the end of the day.”
“His iconic nature resonates everywhere he goes,” said Jeff Urban, senior vice president of Gatorade. “Bridging that iconic nature with his will to win, those things make this a big deal for us.”
PepsiCo has reportedly signed Brady’s girlfriend Gisele to air a sizzling 60-second spot during half-time of the big game. Gisele’s contract with Pepsi is rumored to be the most lucrative deal of her career. Now, that wouldn’t be surprising, would it, considering the cola company’s payout to Britney Spears was $8 million for a Super Bowl spot.
To be more precise, Missy Elliot is the new face of Doritos Collisions - a groundbreaking variation on old fashioned Doritos, which places to flavors all mixed up into one bag of crisps. Currently the available Collisions flavours are: Hot Wings & Blue Cheese and Zesty Nacho & Chipotle Ranch. 
