This will be the Russian supermodel’s first season as the face of the contemporary brand.

The new campaign will debut during New York Fashion Week in Fashion Week Daily and in fall issues of fashion, entertainment and lifestyle glossies such as Cosmopolitan and People StyleWatch.

“I was very excited to shoot this campaign because such iconic supermodels have worked with Rampage before me such as Bar Refaeli and Gisele Bundchen,” said the ravishing 24-year-old.

“Rampage’s fall collection is beautiful and sexy – it has everything you need to transition your outfit from day to night.”

The Rampage campaign was shot in New York City by famed fashion photographer Gilles Bensimon. Shayk poses glamorously in Rampage intimates, clothing and accessories.

Irina on the cover of 2011 Sports Illustrated Swimsuit Issue — and other photos:
(Feel free to click and zoom her up. She doesn’t bite… unfortunately.)

CHECK OUT Bar Refaeli and Gisele Bundchen on Rampage here:

Bar Refaeli Replaces Gisele Bundchen as Face of Rampage

Gisele Bündchen on the Rampage

MORE Sports Illustrated Swimsuit Cover Girls here:

Bar Refaeli on 2009 SI Swimsuit Cover

Marisa Miller is 2008 SI Swimsuit Cover Girl

Beyonce Adorns SI’s Swimsuit 2007 Cover

Winners, whose names will be drawn at the end of each month, will win free Ugg boots from Whooga.

For more information, visit Whooga.

The line will include daring miniskirts, jeggings, tight dresses and sultry tunics, obviously targeting the younger consumer, but will it affect Kmart’s position in any way?

The 38-year-old celebrity said the collection “doesn’t cross the line.”

“You have to realize that it’s me wearing it. You’ve just seen it on me,” Vergara clarified. “All the pieces are very wearable. And we have them in all sizes.”

The line is “comfortable, chic and affordable, and appealing to younger women looking for something a little more spicy”, according to Vergara.

In an interview with Women’s Wear Daily, Vergara explained that designing was “kind of natural” for her, adding that she had always been interested in clothes, makeup and beauty.

“I always dressed up. I wasn’t laid-back about it. I’m not lounging around in sweat clothes and flip-flops. Maybe a nice pair of sweats,” she added.

The word is that Vergara has signed a long-term contract but officials have not specified the terms. The contemporary line Sofia Vergara for Kmart is expected to hit retailers this Fall.

The supermodel is throwing a super seductive pose amid doves, a patch of grass (isn’t green the color lately?) and ferns, and of course, Louis Vuitton bag and shoes on her 5′10″ body.

The August 2009 face of W magazine sports a Brigitte Bardot look, according to Antoine Arnault, Vuitton’s communication director.

“After two seasons with such a huge star, artistic director Marc Jacobs decided to take a breather and work with a model — and not just any model,” said Arnault.

“It’s the choice of a new supermodel. She clearly has a Brigitte Bardot look.” Well, Lara certainly has that sexy pout, no two thoughts about that.

With this, Stone, 25, has replaced pop celebrity Madonna as Vuitton’s spokesperson, while also following in the footsteps of celebs such as Sean Connery, Keith Richards and Mikhail Gorbachev.

The sexy shots by top Dutch photographer Desiree Dolron are set to appear in fashion glossies next month.

Check out a couple of behind-the-scenes photos of Lara Stone at the campaign photo shoot:
(Feel free to click and zoom in on Lara… she won’t bite. Unfortunately.)

Photos courtesy: Louis Vuitton

The triple Grand Slam winner (Wimbledon 2004, US Open 2006 & Australian Open 2008) apparently came up with her own fashion designs while she was recouping from a shoulder injury and skipped the tennis route for a while.

Sharapova’s collaboration with fashion brand Cole Haan, which was announced last year, began with sketches, mood boards, and inspirations from the tennis star. Maria infused aspects of her playful personality into every detail of the line from the polished buckles of the shoes, to the leather wrapped chain straps of the handbags.

The Maria Sharapova by Cole Haan footwear collection, featuring Nike Air technology, includes a ballet flat, an ankle-wrapped stiletto, a flat over-the-knee boot, an ankle bootie and a strappy platform sandal. Prices start at $138, going up to $328.

The handbag collection includes a small frame clutch, a lambskin hobo, and Maria’s signature chain-link satchel in a range of eye-catching colors. Each silhouette is characterized by an oversized pleating detail, creating a luxe, yet casual feel. Prices range from $248 for a convertible clutch to $428 for a lambskin hobo.

The tennis star-cum-fashion designer, who’s 6-foot-2 tall, and yet loves wearing stiletto, said:

“It’s my hope that other young women will embrace the spirit of the collection; it’s fun, chic, fashionable and most importantly, able to take you from day to night.”

“Everyone loves Maria. It’s great to be working with her and adding a new dimension to Cole Haan’s history,” said Jim Seuss, CEO of Cole Haan, a subsidiary of Nike.

Seeded 29 at the US Open 2009, Sharapova will be playing unseeded Tsvetana Pironkova of Bulgaria, on the first round at Flushing Meadows next week.

Check out a couple of Maria’s handbag designs:

More on Maria and more photos of Maria Sharapova here:

Sharapova: Collaborator for Cole Haan Collection

Sony Ericsson Unveils Maria Sharapova Design Collection

Maria Sharapova to Speak for Sony Ericsson

Enjoy this 55-second behind-the-scene footage released by Rampage:

“The Rampage line is comfortable and the cuts are very feminine,” said Refaeli, 24. “It always fits perfectly to the curves of a woman’s body – I have curves and I feel really good in it!”

The fall campaign will debut in September issues of fashion and lifestyle magazines such as Elle, Lucky and Cosmopolitan as well as be featured on outdoor advertising and online at fashion and lifestyle websites.

“We were looking for a fresh new face to follow our spring campaign with Gisele Bundchen and when we met Bar we instantly fell in love with her,” said Dari Marder, chief marketing officer, Rampage.

“Bar is sweet, young, sexy and beautiful just like our Rampage customer. We look forward to a wonderful partnership.”

The Rampage campaign was shot by famed fashion photographer Gilles Bensimon at an estate in Los Angeles. Refaeli wears Rampage clothing, accessories, intimates and footwear in a variety of set ups from posing seductively in lingerie to a more innocent playful stance in sportswear for the campaign. The campaign was created by the Iconix in-house marketing team.

Who do you think suits Rampage better? Anyways, Rampage seems to be developing a penchant for changing its spokesperson on a whim — wasn’t it less than six months ago that Gisele replaced Petra Nemocova?

Go ahead and zoom in on Bar and Gisele photos. They won’t bite… unfortunately.

Bar Refaeli for Rampage (July 2009)

Gisele Bundchen for Rampage (January 2009)

 

Bar Refaeli for Rampage (July 2009)

More Bar Refaeli pictures and stories:

Bar Refaeli ‘unbranded’ in naked video + Esquire magazine body paint shoot

Bar Refaeli to Add Glamor to Garnier

Bar Refaeli on 2009 SI Swimsuit Cover

No Curves Barred: Refaeli in Hurley’s Sporting Lineup Campaign

Bar Refaeli to Showcase M&S’ Valentine’s Lingerie Range

Bar Refaeli is the Spring/Summer Face of Accessorize

Rampage, makers of dresses, sportswear, footwear, lingerie, and accessories, has hired the world’s highest paid supermodel to front their clothing for the next two years.

“Gisele was so involved with these shots,” said Dari Marder, chief marketing officer for Rampage. “She epitomizes the Rampage woman – beautiful, sexy, confident and independent.

“It was interesting to see what she picked out to wear — these pieces were some of our bestsellers. She picked the photographer, the hair stylist, makeup artist and she helped us craft the campaign, which is very unique for us.”

“What I like about Rampage is that it works for everyone,” was what Bündchen, 28, had to say about the junior sportswear brand.

The worldwide campaign will hit us with a bang on a Times Square billboard in April and later thru fashion glossies such as Cosmopolitan, In Style and Marie Claire.

More Rampage pictures of Gisele:

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