Enjoy this 55-second behind-the-scene footage released by Rampage:
“The Rampage line is comfortable and the cuts are very feminine,” said Refaeli, 24. “It always fits perfectly to the curves of a woman’s body – I have curves and I feel really good in it!”
The fall campaign will debut in September issues of fashion and lifestyle magazines such as Elle, Lucky and Cosmopolitan as well as be featured on outdoor advertising and online at fashion and lifestyle websites.
“We were looking for a fresh new face to follow our spring campaign with Gisele Bundchen and when we met Bar we instantly fell in love with her,” said Dari Marder, chief marketing officer, Rampage.
“Bar is sweet, young, sexy and beautiful just like our Rampage customer. We look forward to a wonderful partnership.”
The Rampage campaign was shot by famed fashion photographer Gilles Bensimon at an estate in Los Angeles. Refaeli wears Rampage clothing, accessories, intimates and footwear in a variety of set ups from posing seductively in lingerie to a more innocent playful stance in sportswear for the campaign. The campaign was created by the Iconix in-house marketing team.
Who do you think suits Rampage better? Anyways, Rampage seems to be developing a penchant for changing its spokesperson on a whim — wasn’t it less than six months ago that Gisele replaced Petra Nemocova?
Go ahead and zoom in on Bar and Gisele photos. They won’t bite… unfortunately.
Brazilian catwalk golden girl Gisele Bundchen is replacing model Petra Nemcova in Rampage’s spring/summer 2009 ad campaign.
Rampage, makers of dresses, sportswear, footwear, lingerie, and accessories, has hired the world’s highest paid supermodel to front their clothing for the next two years.
“Gisele was so involved with these shots,” said Dari Marder, chief marketing officer for Rampage. “She epitomizes the Rampage woman – beautiful, sexy, confident and independent.
“It was interesting to see what she picked out to wear — these pieces were some of our bestsellers. She picked the photographer, the hair stylist, makeup artist and she helped us craft the campaign, which is very unique for us.”
“What I like about Rampage is that it works for everyone,” was what Bündchen, 28, had to say about the junior sportswear brand.
The worldwide campaign will hit us with a bang on a Times Square billboard in April and later thru fashion glossies such as Cosmopolitan, In Style and Marie Claire.
American TV series Gossip Girl actor Ed Westwick has signed up to star in K-Swiss’ Classic Shoe advertising campaign, starting February 2009.
The 21-year-old British actor, who’s also the lead singer of the English rock band The Filthy Youth, is shooting the ads in NYC featuring tennis balls, rackets and guitars. The TV spots will reportedly show him singing “Come Flash All You Ladies” from his rock band.
So why exactly is Drew Barrymore’s picture here? Well, apparently some romance is in the air between 33-year-old Drew Barrymore and Westwick, as evidenced at a recent concert in the UK. And that’s just news that might just go pretty well with the new role for the bad boy of Gossip Girl.
American celebutante, singer, actress, model and socialite Paris Hilton has a new shoe line to her famous name.
Macy’s Fashion Show Mall in Las Vegas saw the million dollar babe herself debuting her Fall Shoe collection last Monday. A blue and slinky Hilton signed photos for the first 300 people who bought a pair of shoes and — you guessed it — posed for photographs.
“Whether you pair some T-strap heels with a beautiful dress or rock your favorite skinny jeans tucked into a pair of my knee-high or cowboy-inspired boots, there is really something for everyone,” said the 27-year-old songstress of ‘Stars are Blind’ before heading to her favorite nightspot — the trendy Pure at Caesar’s Palace Hotel and Casino.
“I personally chose the styling, design, materials and colors for the entire line and also wanted to make sure it was super comfortable. Each shoe has a heart-shaped comfort pad sewn into the inner sole, so you can dance and party all night long! I also made the soles of the shoes hot pink so from every angle, they are super cute!”
UPDATE
Meanwhile, word is JUST IN that Paris has signed a $1,000,000-an-episode deal for the UK version of Paris Hilton’s New Best Friend. It is likely to shoot over the next two months and screened on ITV2 later this year.
One million dollars per episode should see a steep climb in her earnings this year: According to Forbes Magazine, she earned approximately $2 million in 2003–2004, $6.5 million in 2004–2005, and $7 million in 2005–2006.
Rapper Soulja Boy has teamed up with Dallas apparel company Yums Shoes to create his own clothing line and Yums “Block Star” sneakers.
The 17-year-old “Crank That” singer will have brand of sneakers and clothing to go along with the release of his upcoming album for Interscope.
The hip hop artist will actively market Yums “Block Star” sneakers, which will have emblazoned graffiti art on the soles, reportedly designed along with graffiti artist and designer Tex. The marketing is expected to go on five special webisodes as well as on his official Web site. The collection is expected to launch at the Magic trade show in fall.
“The Soulja boy exclusive shoe will be released in the fall along with my album,” said Soulja Boy. “The Soulja Boy cartoon will also be released in the fall, so there’s three things to look out for.”
Soulja Boy’s sophomore album “iSouljaBoy” is expected to feature contributions from Polow Da Don, Bow Wow and Sean Kingston.
His debut last year “Soulja Boy Tell’em,” sold nearly a million copies in the US.
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“Whether you pair some T-strap heels with a beautiful dress or rock your favorite skinny jeans tucked into a pair of my knee-high or cowboy-inspired boots, there is really something for everyone,” said the 27-year-old songstress of ‘Stars are Blind’ before heading to her favorite nightspot — the trendy Pure at Caesar’s Palace Hotel and Casino.
