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Archive for Fragrances
June 30, 2008 · Filed under Fragrances - Male
The ad featuring Hollywood actor Josh Hartnett for Giorgio Armani Diamonds for Men is out.
Hartnett was signed last month as the face of Armani’s new fragrance Diamonds for men. The scent was unveiled last week at the Spring Summer 2009 Men’s Fashion Week in Milan and will be on sale worldwide starting in August.
“The Emporio Armani generation is inspired by film and music,” Armani told WWD. “I felt that for the men’s Diamonds fragrance it would therefore be appropriate to involve one of today’s most inspiring young actors.
Diamonds for Men was created for urban, young men, Jacques Cavallier of Firmenich. It contains gourmet-woody aromatic juicy, with sparkling, sweet aromas of bergamot, with Guaiac, cocoa and ambroxan.
The square-shaped bottle like a cut diamond was designed by Giorgio Armani himself.
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June 27, 2008 · Filed under Fashion Line, Fragrances - Male
R&B singer Ciara is serious–she’s now a professional model with modeling agency Wilhemia while also planning a signature fashion line with Steve & Barry’s.
In a bid to diversify her appeal as well as advance her career, the ‘Promise’ singer will likely be posing for clothing and perfumes and design her own fashion apparel via Steve & Barry’s.
“Modeling has always been one of my aspirations,” says Ciara. “But I was insecure about my height. I thought I was 5 foot 7 inches but I just found out that I’m 5 foot 8 inches so I’m really excited about that.” Ciara is currently engaged in print campaigns for Jay Z’s Rocawear line.
The “1, 2 Step” singer has also unveiled plans to launch her own fashion line in the footsteps of actress Sarah Jessica Parker’s Bitten range.
“I have a couple of cool things that I’m working on,” she said about her fashion line. “The coolest thing about Steve & Barry’s is they cater to everyday people. I won’t say that my line will be like theirs, I want to stay true to who I am, but most importantly it has to be affordable.”
Ciara, 22, whose “Fantasy Ride” breaks this September, is also appearing in the film “Mama I Want To Sing,” co-starring Lynn Whitfield and Patti LaBelle, due for a release this year.
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June 19, 2008 · Filed under Fragrances - Female
Supermodel Kate Moss promoted her second fragrance Velvet Hour at the Watergate Club in Berlin last week.
The tag line for the perfume is “Embrace the Night”, and the Mert & Marcusshot ad features a feline Kate Moss luxuriating in a mesmerizing deep blue lamé dress in a deep blue theme.
Fans will recall that Moss launched her first fragrance ‘Simply Kate‘ nearly a year ago, and it hit the top of the celebrity perfume charts like a bazooka.
The Croydon-born beauty, 34, who arrived at the Watergate Club in style, in a flirty grey tweed dress and a pair of T-bar heels, however was a little red-faced as a blonde hair extension fell out and landed on the red carpet.
But that’s no biggie. She’s the Kate Moss…
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June 16, 2008 · Filed under Fragrances - Female
Early this year, Hollywood star Anne Hathaway was announced the spokesperson for Lancôme’s yet unnamed fragrance, and last week in the glass-domed Grand Palais in Paris the celebrity introduced the woodsy floral perfume Magnifique.
Clad in a prune strapless gown by Kaufman Franco, Hathaway, 25, seemed to perfectly epitomise the feminine glamour of Magnifique created by master perfumers Olivier Cresp and Jacques Cavallier.
With this, Hathaway joins the new generation of Lancôme’s brand ambassadors which includes Clive Owen and Kate Winslet. Is Lancôme targeting the a younger consumer group?
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June 15, 2008 · Filed under Fragrances - Female
Platinum-selling diva Mariah Carey has launched her new perfume called ‘Lucious Pink’, following the success of her first fragrance venture called simply ‘M’.
“This scent is feminine, flirtatious and fun, and truly reflects where I am in my life now, after an incredible year,” Carey told WWD. Carey had a whirlwind marriage to rapper Nick Cannon only a few weeks ago.
“Elizabeth Arden has been a fantastic partner and the end creation of Luscious Pink is beyond my expectations,” she added. “The response from my fans with my debut scent was overwhelming, and I can’t wait to see what happens with my second Luscious fragrance.”
Apparently Arden feels the same, according to Ron Rolleston, executive VP of global fragrance marketing.
“Mariah has been an amazing partner,” he said. “She’s been engrossed in the fragrance process and marketing from beginning to end. Everywhere she’s been, she has shared her first fragrance with her audience. She’s done record-setting personal appearances for us. She’s been our best ambassador.
“No one can hit notes any higher than Mariah, and we wanted to use that to inspire us in the creation of the fragrance.”
The Luscious Pink eaux de parfum collection comes in sprays of three sizes — 1 oz. for $39.50, 1.7 oz. for $55 and 3.3 oz. for $65 and as a 6.8-oz. body lotion for $28.
Touted as “a floral melody that is as enveloping as Mariah’s voice,” the new perfume will be topped with Carey’s signature butterfly and is expected to hit the retails soon.
June 15, 2008 · Filed under Fragrances - Female
Chanel has put an end to a year-old speculation by confirming Emma Watson as the new face of their fragrance Coco Mademoiselle.
Leading model agency Storm is said to be the force behind the £3million two-year contract between the 18-year-old actress and the giant French fashion house.
Watson–and her character Hermione Granger, both of which became household names in the UK following the success of author JK Rowling’s Harry Potter series–is expected to replace Keira Knightley, 23, whose pact with Coco ends this summer. However, industry sources speculate that Chanel is creating a new role for the latter.
It may be noticed that Watson (who gets £2million a movie), is following in the footsteps of Kate Moss, who had a deal with Chanel in 2003, but was replaced the following year by Knightley.
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June 10, 2008 · Filed under Fragrances - Female
Designer Jean Paul Gaultier has teamed up with English model Agyness Deyn to launch his first new fragrance in 15 years, called Ma Dame.
Ma Dame is a fresh new fragrance, created for “the daughter”, and one that, according to Jean Paul Gaultier, is “more electric, dynamic and energetic”.
Shot in black and white, the ad portays a besuited, long-haired Agyness, 25, attacking her clothes and her locks with a pair of scissors. Then, the “true” face of the fragrance is revealed, wearing funky shorts and sporting her famous choppy blonde-do.
“She was ballerina and biker, so feminine and masculine,” said Gaultier. “It was a mix of my sensibility, and I knew she was completely the one to represent it.
“It’s my type of woman—at the same time fragile and strong, like a tomboy that is a little androgynous in attitude so, you know, she can cut her hair if she wants.”
Born Laura Hollins, Deyn was hailed as “the fashion industry’s next great supermodel” and has been called an “ambassador of British youth culture” and has been the face of Burberry and Giorgio Armani campaigns.
According to WWD, the scent is set to inject some vigour into the Gaultier women’s fragrance portfolio, with predictions from the industry pointing to sales of $77 million at global retail sales.
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May 27, 2008 · Filed under Fragrances - Female
British actress Gemma Arteron, who plays Agent Fields in the Bond 22 movie “Quantum of Solace”, has been chosen by Avon to launch the new James Bond Franchise signature fragrance ‘Bond Girl 007′.
Anticipated as what will be the biggest global fragrance launch of the year, Bond Girl 007 is created by Firmenich and contains floral notes, warm woods, white peach, orange blossom,jasmine, calypso orchid and freesia.
While “Quantum of Solace” is scheduled for a November 2008, ‘Bond Girl 007′ is thoughtfully set up to hit the retailers a month earlier.
So what does the new 22-year-old Bond babe have to say about this signature perfume?
“I’m thrilled to be working with two such iconic and established brands,” said Gemma Arterton. “The Bond Girl 007 fragrance embodies everything a Bond Girl represents — intelligence, sexiness and confidence.”
Intelligence, sexiness and confidence, huh. Explosive combo there.
Okay, here’s what I think about the name of the perfume. Bond Girl 007. So which kind of girl–or woman–are Avon targeting? I’d eat airline food to find out what they found in their survey. Would the typical customer would be the wanna-be Bond girl yet in her teens or the blissfully married 30’s woman, who’s looking back and wondering what she might have missed out?
What do you think? I’d love to know, so would all my readers.
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May 15, 2008 · Filed under Fragrances - Male
Hollywood star Josh Hartnett is the new face of Emporio Armani’s newest fragrance for men, called “Emporio Armani Diamonds for Men.”
The 29-year-old Pearl Harbor star, ex-boy friend of Scarlett Johansson, is set to be unveiled as the spokesperson of the Italian fashion house’s fragrance, Emporio Armani Diamonds for Men in a ceremony during Milan’s Spring/Summer fashion week next year.
Giorgio Armani is a happy man. “Both on and off screen he has a charm and charisma that is magnetic,” he said. “His individuality, allure and nonchalant way of being are all qualities which inspired me in the creation of this new fragrance.”
My readers will recall my post on Beyonce signing up as the face of Emporio Armani Diamonds for Women last year.
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May 6, 2008 · Filed under Fragrances - Female
French actress Audrey Tautou will endorse Chanel’s classic No.5 fragrance next year, replacing current spokesperson Nicole Kidman.
Tautou, 29, will reunite with director Jean-Pierre Jeunet for the advertising blitz, which is said to be a short film campaign, a short film just like her predecessor’s ad with Moulin Rouge director Baz Luhrman. The “Da Vinci Code” star and Jeunet have worked together before in the 2001 award-winning film “Amelie” and “The Long Engagement.”
Audrey fans will recall that she was cast as Gabrielle “Coco” Chanel in a French movie depicting the fashion designer’s life before she attained fame. Coco Chanel (1883-1971) made such an impact on the fashion world that she was included in TIME magazine’s 100 most influential people of the 20th Century.
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