Stewart follows Charlotte Gainsbourg who represents Balenciaga Paris, the first fragrance, since 2010.

“I love Balenciaga fashion because it is incredibly bold and forceful, yet feminine and sexy. I found there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance,” said Stewart, 21.

“Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,” said Nicolas Ghesquière, Creative Director of Balenciaga.

“From her early appearance in ‘Panic Room’ to her independent choice of ‘Welcome to the Rileys,’ I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”

“Kristen Stewart stood out as an evident choice for this new fragrance. She has a unique sense of style, quite original and chic in the way she mixes fashion elements. Her elegant modernity and innate rebel style perfectly match with the spirit of Balenciaga,” said Catherine Walsh, senior vice president, American Fragrances, Coty Prestige.

SOURCE Coty

The perfume will debut exclusively at Macy’s in April 2012 in the US, with global distribution slated for May.

“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare,” said Madonna, 53, with more than 300 million records sold worldwide.

Madonna will be featured in a global print, television, and online marketing campaign produced in collaboration with Fabien Baron of Baron & Baron who she has worked with on many projects including “Sex,” her renowned 1992 pictorial essay on sexuality.

Truth or Dare by Madonna will be a signature floral fragrance. Its unique blend of narcotic florals, balanced with addictive woods and vanilla, creates a scent that is timeless, yet contemporary, simultaneously dark and light.

The bottle plays up the Truth or Dare duality – a classic and sophisticated shape, with modern and edgy detailing.

SOURCE Coty, Inc.
Photo credit PR NEWSWIRE

Madonna and daughter Lola:

Kelly Osbourne Takes On New York in Material Girl Campaign

The worldwide launch will take place in September.

The latest addition to the Celine Dion portfolio of fragrances was developed as an ode to Dion’s power to connect and inspire through her music

“Celine Dion is a signature icon. Her extraordinary ability to move and connect emotionally with her fans has played a major role in the global success of her fragrance franchise,” said Steve Mormoris, senior VP, Coty Beauty.

“This fragrance is the ultimate olfactive expression of Celine’s inspiring presence and innate charisma that continue to captivate audiences all over the world.”

Dion said:

My music provides me with a wonderful creative outlet to express my feelings and share these emotions with my fans. Creating the Signature fragrance allows me to reach my fans in a completely different, yet very personal way.

The Celine Dion Fragrance House was launched in 2003, and has claimed a top spot in the US and Europe ever since.

Celine Dion Parfums, which has global sales of a billion dollars, is a brand line of celebrity-endorsed perfumes by Dion and Coty.

Do you see Celine in my logo? Right there, in the top right. You guessed it.. diehard fan stuff.

Some Coty-celebrity affiliations:

Halle Berry Set to ‘Reveal’ Her New Perfume

Beyoncé Set for Signature Perfume Launch

Kylie Minogue to Launch Inverse for Men Perfume

Halle Berry Launches Signature Perfume with Coty

LOST star Lilly Finds Perfume Deal

More than Weisz’s Italian blood from her mother’s side, it was probably her sultry looks that match the brand image of Bulgari’s new perfume Jasmin Noir that bagged the deal.

The campaign, photographed by Mert Alas and Marcus Piggot, with the Bulgari lion is being described as having “a seductive and sophisticated boudoir-style aura”.

The Mummy star, stunning at 40, is shot in an elegant boudoir, broodingly caressing the Jasmin Noir bottle, draped in breath-taking Bulgari jewels.

Weisz, wife of James Bond star Daniel Craig, now joins Julianne Moore and Kirsten Dunst, Hollywood celebrities who have posed for Bulgari.

The commercials are expected to surface next month.

The debut of the romantic brand with a sparkling fragrance sold more than 51,000 units on HSN, the exclusive retailer of J Lo’s latest perfume.

“I am passionate about fragrance. HSN is the perfect place for me to tell my story and share what I love with my fans,” said Lopez, fabulous at 41.

Among fans, friends and celebrities who called in was Khloe Kardashian, who bought the scent as a wedding gift for her sister Kim.

A 2.5 fl oz bottle of Lopez’s Love and Light Eau de Parfum is selling at HSN.com for $58 at the moment.

Source HSN

More on Jennifer Lopez and her brands:

Jennifer Lopez Global Face of Gillette Venus

Jennifer Lopez Out with Her New Women’s Perfume

Jennifer Lopez Into Men’s Fragrance

Jennifer Lopez to Launch Own Exercise Clothing

The photography for the advert for the new scent O de L’Orangerie is by Mario Testino, and Werbowy adds depth and sensuality to the image, and to the perfume.

The word is that Werbowy is contemplating taking a break from the fashion industry when she is 27 to sail around the world…. and she’s 27 now, folks. Maybe she could just be sailing your way….

Directed by Sofia Coppola, the commercial flaunts Portman, 30, in her exuberant French self, lounging around a dreamy bedroom.

With this, Portman follows in the footsteps of actress Marion Cotillard as an endorser for the brand.

SOURCE Dior