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Archive for Fragrances - Male
June 30, 2008 · Filed under Fragrances - Male
The ad featuring Hollywood actor Josh Hartnett for Giorgio Armani Diamonds for Men is out.
Hartnett was signed last month as the face of Armani’s new fragrance Diamonds for men. The scent was unveiled last week at the Spring Summer 2009 Men’s Fashion Week in Milan and will be on sale worldwide starting in August.
“The Emporio Armani generation is inspired by film and music,” Armani told WWD. “I felt that for the men’s Diamonds fragrance it would therefore be appropriate to involve one of today’s most inspiring young actors.
Diamonds for Men was created for urban, young men, Jacques Cavallier of Firmenich. It contains gourmet-woody aromatic juicy, with sparkling, sweet aromas of bergamot, with Guaiac, cocoa and ambroxan.
The square-shaped bottle like a cut diamond was designed by Giorgio Armani himself.
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June 27, 2008 · Filed under Fashion Line, Fragrances - Male
R&B singer Ciara is serious–she’s now a professional model with modeling agency Wilhemia while also planning a signature fashion line with Steve & Barry’s.
In a bid to diversify her appeal as well as advance her career, the ‘Promise’ singer will likely be posing for clothing and perfumes and design her own fashion apparel via Steve & Barry’s.
“Modeling has always been one of my aspirations,” says Ciara. “But I was insecure about my height. I thought I was 5 foot 7 inches but I just found out that I’m 5 foot 8 inches so I’m really excited about that.” Ciara is currently engaged in print campaigns for Jay Z’s Rocawear line.
The “1, 2 Step” singer has also unveiled plans to launch her own fashion line in the footsteps of actress Sarah Jessica Parker’s Bitten range.
“I have a couple of cool things that I’m working on,” she said about her fashion line. “The coolest thing about Steve & Barry’s is they cater to everyday people. I won’t say that my line will be like theirs, I want to stay true to who I am, but most importantly it has to be affordable.”
Ciara, 22, whose “Fantasy Ride” breaks this September, is also appearing in the film “Mama I Want To Sing,” co-starring Lynn Whitfield and Patti LaBelle, due for a release this year.
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May 15, 2008 · Filed under Fragrances - Male
Hollywood star Josh Hartnett is the new face of Emporio Armani’s newest fragrance for men, called “Emporio Armani Diamonds for Men.”
The 29-year-old Pearl Harbor star, ex-boy friend of Scarlett Johansson, is set to be unveiled as the spokesperson of the Italian fashion house’s fragrance, Emporio Armani Diamonds for Men in a ceremony during Milan’s Spring/Summer fashion week next year.
Giorgio Armani is a happy man. “Both on and off screen he has a charm and charisma that is magnetic,” he said. “His individuality, allure and nonchalant way of being are all qualities which inspired me in the creation of this new fragrance.”
My readers will recall my post on Beyonce signing up as the face of Emporio Armani Diamonds for Women last year.
Related post(s):
Beyonce Rocks
Katie Holmes Lines Up with Armani
Julia Roberts Teams Up with Emporio Armani
David Beckham to Underscore Armani
April 19, 2008 · Filed under Fragrances - Male
Hollywood star James Franco has been confirmed as the face of Gucci’s new fragrance for men.
Are we seeing a spurt in male celebrities endorsing colognes? Off hand, I can recall Justin Timberlake’s agenda with Givenchy and Patrick Dempsey’s with Avon.
Franco, 29, known for his role of Harry Osborne in the Spider-Man series, is following the parade of Gucci girls who have previously endorsed Gucci perfumes for women, including Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen.
The male version of the perfume, which again has been developed by the Prestige Products division of Procter & Gamble, is set to hit the stores this autumn.
April 6, 2008 · Filed under Fragrances - Male
Jude Law is the new face of Dior’s global campaign for Parfums Christian Dior.
And this will be only outside the UK and the US. Huh? Outside the biggest parfum markets in the world? Does it make scents?.. I mean, sense?
Well, while I can’t digest this, industry reports go on to say that until Law starts modeling for Dior, he will still be working on “The Imaginarium of Dr. Parnassus”, the flick Heath Ledger was on when he passed away.
Law is presently in Vancouver getting ready to film. He will take over for Heath in the Terry Gilliam-directed film, his character also being played by Johnny Depp and Colin Farrell as a tribute to the late actor.
The release schedule for the perfume is not finalized and that means Law can still be seen in the Dunhill ads, which he took up recently.
The grapevine opines that there’s a possibility that Jude could be working with Bond girl Eva Green, who has earlier represented Midnight Poison for Dior in spectacular style.
April 1, 2008 · Filed under Fragrances - Male
Award-winning actor Patrick Dempsey has teamed up with Avon to create a signature men’s perfume set to debut in Novemebr 2008.
Avon announced yesterday that it has signed Dempsey in the multi-year pact in what would be the star’s first ever foray into the fragrance industry. Sources say that he could be guaranteed $5 million to $6 million over three years for the campaign which will go global next year.
Dempsey will be creative director of the project, while his wife makeup artist Jillian Dempsey, has been Avon’s global creative color director since 2006.
“This will be arguably the strongest franchise in the company’s history,” said Andrea Jung, chairman and CEO of Avon. “”We’re extremely impressed with both his on and off screen accomplishments, and have a shared commitment to giving back to communities in ways both big and small. We applaud his efforts earlier this month to open the Patrick Dempsey Center for Cancer Hope & Healing in Maine, and look forward to exploring future collaboration opportunities with our Avon Foundation.”
“This is an extremely exciting opportunity for me to work with Avon — a brand I have long respected as a global powerhouse with a lot of heart and soul,” said Dempsey.
Dempsey, 41, has won the Screen Actors Guild Award 2007 and People’s Choice Award 2007 for his role as Dr. Shepherd on the ABC TV serial, Grey’s Anatomy. Come May 2, we will see him on the big screen in the romantic comedy Made of Honor.
Avon is the world’s largest direct seller with outlets in more than 100 countries and has a $10 billion annual revenue. Besides perfumes, its product range includes cosmetics, fashion jewelry and apparel.
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Patrick Dempsey: Versace’s New Face
February 29, 2008 · Filed under Fragrances - Male
Scottish actor Ewan McGregor is the latest celebrity to join the Coty fragrance bandwagon — or should I say motorcycle?
McGregor will be seen worldwide television and print ads for the new Davidoff Adventure, following in the footsteps of Lost star Josh Holloway.
“The fragrance is about what I’m about,” said McGregor, who was in London this week to launch the new perfume line. “My greatest passion is motorcycling, which I see as a huge adventure. This fragrance appeals to people’s sense of adventure, and I am very flattered to be associated with it.”
Davidoff Adventure is a “fresh, woody and spicy” scent, and was developed by perfumer Antoine Lie. The notes include mandarin, lemon, bergamot, black sesame, pimento, cedar, vetiver and white musk.
“Ewan McGregor is a natural choice to represent Davidoff’s new male fragrance. Not only is he one of the most talented actors of his generation, but he also has a charisma and an authenticity that will be very important for the new Davidoff Adventure fragrance,” Francoise Mariez of Coty Prestige, said in a statement.
McGregor also took time out between film projects to embark a 20,000-mile motorcycle trip for the documentaries “Long Way Round” and “Long Way Down,” which revealed his adventurous real-life personality, the beauty company noted.
He has starred in films such as “The Island”, “Big Fish”, and his latest release is Woody Allen’s “Cassandra’s Dream” (2007).
February 23, 2008 · Filed under Fragrances - Male
Men’s fragrance has a new tune to sing — Justin Timberlake has been declared the new spokeperson for Parfums Givenchy.
The ‘SexyBack’ singer will front Givenchy’s all-new men’s fragrance this Fall.
“Beyond his huge celebrity appeal, we chose Justin Timberlake because he is a world recognized trendsetter who redefines modern elegance,” confirmed Alain Lorenzo, president of the French perfume brand.
“He’s multitalented, he’s been voted one of the sexiest men in the world and he’s a trendsetter, not just in musical terms but in the way he lives and dresses,” Lorenzo added. “He’s very popular everywhere. He’s not just the idol of the Americans or of the Brits, he’s truly a world-recognized artist in his field.”
Lorenzo went on to say that while Justin wasn’t involved in the development of the fragrance, he did see it and smell it before signing the contract.
“When he smelled it, his only words were ‘It’s cool,’” Lorenzo recapped.
Justin will join Liv Tyler in Givenchy’s top-of-the-line spokespersons, as Liv is already fronting Givencgy’s Very Irresistable fragrance.
January 14, 2008 · Filed under Fragrances, Fragrances - Male
Henry Cavill has been tapped as the latest male star to lend his face to Dunhill for its latest fragrance Dunhill London.
Dunhill’s new cologne has been launched exclusively at Selfridges London and is also available at Selfridges Birmingham and Manchester.
Fans of “The Tudors” star will be able to meet and greet him at Selfridges Oxford Street, January 16 at 12.30 pm.
Celebrity launched scents are obviously gaining momentum lately with Jonathan Rhys-Meyer (also starring in “The Tudors” playing Henry the VIIIth) is representing another popular male perfume — Boss XY.
July 29, 2007 · Filed under Fragrances - Male, General, Stayin' Young
At 43, Clive Owen is the new face of Lancôme’s anti-aging skincare line as well as its new men’s fragrance, Hypnôse Homme.
Owen, I’ve been told, is the typical tall, dark and handsome man every woman dreams about. My ex girlfriend used to rave and rant that his ‘brooding’ looks are so ‘cute.’ One wouldn’t expect such a ‘character’ to care much about aging, would one?
“To tell you the truth, I didn’t use to really,” Clive laughs. “I do much more now. Besides, in the last few years, things have changed. Men have started to care about and protect their skin, and they are much more comfortable with it.”
The Oscar nominated actor, however, admitted he felt the fibre of the print ads and commercials campaign fitted the dark and subtle characters many associate him with.
“It’s very in keeping with what I’ve been doing,” he says. “The campaign is classy and everything produced is of high calibre. I feel confident and comfortable, and am flattered to have been asked to do this.
“I am lucky to have an amazing wife and family,” says Owen, who’s been married to Sarah-Jane Fenton for 12 years and has two daughters aged six and nine. “All this wouldn’t mean anything if I didn’t have family to share it with.”
Is it his down-to-earth personality or his concept of what’s beauty that makes Owen appealing to all?
“It’s not just about looks,” he says. “It’s about who the person is. And it is not about trying to hold on desperately to your age. You should embrace aging.”
Reports hint that it was Owen’s meticulous choice of the characters he’d play that led to Lancôme selecting him as their spokesman.
UPDATE
Adria thinks Gerard Butler could be a strong contender for a similar high-end line.
I really have no idea if he’s already representing any brand, but I did read that the “tall, dark and handsome Gerard cuts quite a dashing figure, and with his charming Scottish accent, he’s considered quite a catch amongst the ladies… ”
However, no one is sure if he’s single or spoken for, as he makes a mighty effort to keep his private life to himself.
Come to think of it, he does look a bit like Clive, doesn’t he?
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