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Archive for Fragrances - Male
April 23, 2007 · Filed under Fragrances, Fragrances - Male
NFL superstar Tom Brady, known as much for his throwing arm as for his good looks, will also be known as the face of Stetson fragrances, the flagship men’s fragrance line of Coty, Inc.
The New England Patriots’ quarterback, who was chosen to represent the brand for his rugged sophistication and athleticism, will appear in print and TV ads slated to launch in September. The deal runs for two and one-half years.
A California-native, Tom Brady defines the passion, pride and masculine spirit of the Stetson man, Coty said.
“His allure extends off the football field and he is widely known for his distinctive masculinity and irresistible character,” said Coty Chief Executive Officer Bernd Beetz.
Coty Beauty’s portfolio of brands includes Adidas, Aspen, Baby Phat, Celine Dion, David and Victoria Beckham, Desperate Housewives, Esprit, Jovan, Nautica, Shania Twain and others.
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The Stetson line includes Stetson Black, Stetson Cologne, Stetson Sierra, and Stetson Untamed.
Financial terms of this agreement were not disclosed. Coty Inc. is the world’s largest fragrance company with annual net sales of $2.9 billion.
April 11, 2007 · Filed under Fragrances - Female, Fragrances - Male, Music
R&B hunk Usher has finalized plans to offer his fans an opportunity to smell like their idol. The 28-year old singer-actor has signed a deal with Liz Claiborne to create his fragrance brands, consisting of scents for both sexes.
Yeah! singer Usher, real name Usher Raymond IV, has a duo of fragrances ready for launch this coming September. The celebrity line will include:
Usher She, an Eau de Parfum “has top notes of red currant, pink freesia and apple blossom.” Usher He is an Eau de Toilette and the notes include “blue lavender, white pepper and violet leaf, and a drydown of amber wood, black suede, sandalwood, sensual musk and guaiac wood”.
Usher stated the women’s scent “represents a woman of mystery and confidence; a woman who exudes sexuality,” and the masculine counterpart “for me, represents something I would wear — with everything from a tux to a pair of jeans.”
Both fragrances will be made by Liz Claiborne Cosmetics under the multi-million dollar deal.
The women’s lineup will consist of eaux de parfum in two sizes, 1.7 ounces for $52 and 3.4 ounces for $68. A 0.5-oz. parfum will retail for $120, and three ancillaries will be offered: a body lotion, body cream, and a shower gel.
The men’s collection will include eaux de toilette in two sizes, 1.7 ounces for $50 and 3.4 ounces for $65. Four ancillaries include an after-shave tonic, after-shave balm, deodorant, and shower gel.
But is Usher stopping here? Most likely not. The fragrance line appears to be the celebrity’s first step in moving in the fashion industry — the R&B superstar says he’s also planning to put out his own range of clothing and accessories.
March 17, 2007 · Filed under Fragrances - Female, Fragrances - Male
Ronan Keating has become the latest male celebrity to create a fragrance range which also includes a female fragrance.
It is targeted at the lucrative gift shopper with all proceeds going to the Marie Keating Foundation – the charity set up by Keating in memory of his late mother who died of cancer in 1998. The range comprises a Eau de Parfum, Hope By Ronan, which is a unique blend of garden herbs and flowers, Mediterranean coriander and rosemary combine with geranium, rose and jasmine which creates a glorious, warm and uplifting scent. The male scent, Believe by Ronan, is based on Sicilian Lemon, Lavender and Clary Sage smells.
Both retail from between GBP22- GBP24 with a complimentary body lotion in the female fragrance and a shower gel for the male.
The male fragrance underlines the fact that cosmetic and fragrance manufacturers are increasingly incorporating male celebrity figures into advertising campaigns. The Eau de Cologne hits the male grooming market at a time when male celebrities, such as David Beckham and Clive Owen, are realising the growth potential – both in earnings and publicity – involved in putting their name to fragrance and personal care ranges.
With the current rise of male stars capitalising on the fragrances rage, it could be just a matter of time before they start to compete with female celebrities.
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