Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for Fragrances
September 16, 2009 · Filed under Fragrances - Female
American musician, actress and model Beyoncé Knowles is geared up to launch her first signature scent in collaboration with international fragrance leader Coty.
“We welcome Beyoncé as a well-respected and esteemed partner of the Coty family,” said Bernd Beetz, chief executive officer, Coty.
“She is a star who brings a combination of power and femininity that will only further inspire the creative process as she works with Coty,” he added.
“Modern and highly influential, Beyoncé has truly touched the lives of her fans and will continue to reach new heights in her career with the launch of her own signature fragrance. We are thrilled she has partnered with Coty to embark on this new adventure, one of vast potential.”
The as yet unnamed fragrance is said to ‘embody the soul of Beyoncé’s persona: a glamorous and highly talented woman full of determination and drive to succeed’.
The 28-year-old entertainer endorsed Coty’s perception of her by saying:
“For me, fragrance reflects a woman’s attitude and unique sense of style.”
“While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power. It’s a true privilege to be working with Coty and I can’t wait to share this personal side of me with fans all across the world.”
Though there’s no official word from Coty, WWD has reported the deal is worth up to $20 million for Beyoncé over the next three years.
Earlier this year Forbes listed Knowles fourth on its list of the 100 Most Powerful and Influential Celebrities in the world, third on its list of the top-grossing musicians, and number one on the list of top paid celebrities under 30 with $87 million dollars in earnings within the last two years (2008 and 2009).
The new perfume line-up will launch in early 2010 in the Americas, with the international launch is planned later next year.
More stories and pictures of Beyoncé:
Megan Makes it Beyond Beyoncé for Armani
Don’t Leave Home Without… er, Beyoncé?
Beyoncé Rocks
Beyoncé Adorns SI’s Swimsuit 2007 Cover
September 4, 2009 · Filed under Fashion & Makeup, Fragrances - Female
Hollywood actress-bombshell Megan Fox has signed up to promote Armani fragrances and fashions, replacing ‘Obsessed’ star Beyoncé Knowles in the Italian house’s upcoming campaigns.
Fans of Beyoncé will recall that she was set to promote Armani’s Emporio Armani Diamonds in 2007 and is said to have appeared in a campaign as well, though I might have missed it.
But now it appears more or less certain that the 23-year-old Transformers star is set to transform Armani’s image as well.
More photos of Megan Fox, who will also star as Catwoman in a new Batman movie:
More on Megan Fox and Beyoncé Knowles and some more of the coolest pictures as well:
FHM Girl Megan Fox Goes Topless
Josh Hartnett in Armani ‘Diamonds for Men’ Ad
Don’t Leave Home Without… er, Beyoncé?
Beyoncé Rocks
Beyoncé Adorns SI’s Swimsuit 2007 Cover
August 29, 2009 · Filed under Fragrances - Female
Reality star-designer-celebrity blogger Kim Kardashian has just acquired a new avatar — that of a fragrance creator, teaming up with 50 Cent’s perfume brand Lighthouse Beauty.
Photo courtesy: kimkardashian.celebuzz.com
Yet burning fresh from her cover and photo shoot with YRB magazine (photo above), Kim is not losing time looking back. She’s all set to launch an as yet unnamed scent which will hit the stores next spring.
The 28-year-old brunette apparently loved working with Lighthouse Beauty. As she told WWD:
“Collaborating with Lighthouse Beauty was a really creative, innovative process.
“What’s so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our distribution strategy so I can develop a product that truly represents me and speaks to my fans. Because of their commitment to including me in the process, the fragrance really captures who I am.”
More stories and photos of Kim Kardashian:
Kim Kardashian Does a Brooke Shields with Radar
Kim Kardashian on the Fragrance Trail
Kim Kardashian’s Curves Say It All for Bongo
Khloe Kardashian is PETA’s Latest Anti-Fur Pet
August 16, 2009 · Filed under Fragrances - Female
R&B singer Mariah Carey has once again teamed up with fragrances leader Elizabeth Arden to produce and launch her third signature scent for women called “Forever”, set to hit about 2,000 department and specialty stores next month.
This is the third year in succession that Carey is launching her Mariah Carey brands, with M by Mariah Carey in September 2007, followed by the ‘flirty’ Luscious Pink in June 2008, and now Forever.
“I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time,” Carey, 39, was quoted as saying by WWD.
Obviously Elizabeth Arden thinks so, too. Joel Ronkin, EVP & GM North America Fragrances Elizabeth Arden, said in the company’s fourth quarter 2009 earnings call: “That [the new perfume] will capitalize on her popularity and the success of her two fragrances that she’s previously launched both M and Luscious
Pink.”
“When we work with celebrities, we aim to put together a project which is representative of their life,” said Ron Rolleston, EVP for global fragrance marketing at Elizabeth Arden.
“Mariah’s happily married, has a movie coming out in November, which already did well at Sundance, and she is releasing a new album in September. She’s got a lot of joy and optimism in her life right now, and we wanted to express that in a fragrance.”
The eau de parfum comes in three sizes — 1 oz ($42), 1.7 oz ($55) and 3.3 oz ($65), while the 0.5-oz parfum sells for $250, and the 6.8-oz body lotion for $28.
We should be able to check out the print ads in October fashion, beauty and lifestyle magazines, including Elle, Vogue, Glamour and In Style, while a TV commercial is scheduled for the gift-giving season.
Word is out that Arden will promote the scent leveraging Carey’s 1.7 million followers on Twitter and 700,000 Facebook fans.
Other Mariah Carey post(s) and photos:
Mariah Carey Launches ‘Flirty’ Luscious Pink
July 18, 2009 · Filed under Fragrances - Male
Guess women know best what men should smell like. And Kylie Minogue is set to prove it. Called Inverse for Men, the scent will be the Australian singer’s sixth perfume — and the first for men — in three years when launched this September.
“It’s delicious. Girls can wear it but it’s really for men,” Kylie said about her perfume for men.
Was it inspired by one man in specific, or was it how she likes her men to smell?
“Men of good taste, yes. It’s manly, but it ends up being kind of powdery. Yummy,” Kylie added. The Inverse limited edition is for apparently “for the men in my life, who, as you know are complex, colorful characters.”
Apparently, she has had many men asking her to create a scent for men.
Kylie’s first signature perfume Darling, was released in September 2006, which was followed by two sequels, Sweet Darling, in 2007 and Showtime in 2008 – all created in association with beauty house Coty. Sexy Darling and Couture followed soon after to further boost the $100 million global franchise.
“It’s clear from a business standpoint we took a risk, because we’re not seeing a lot of female celebrities creating fragrances for men,” said Steve Mormoris, senior VP of global marketing for Coty Beauty.
“But in the case of Kylie Minogue, she has such a huge fan base of men and women — and now many women use men’s fragrances, so it made sense.”
The Inverse juice, an ambery oriental, is something Minogue developed with Givaudan’s Christophe Raynaud. A 50-ml eau de toilette of Inverse will retail at about US $42. The rectangular glass flacon with a metal top bottle is a Denis Assor design.
“Beauty is a very intriguing and exciting industry, and I almost have to pinch myself that I am part of it,” Minogue was quoted as saying in WWD.
“I spend half my life in airports, and I look at perfume fragrances and beauty products in a completely different way now.”
But songs and scents are not her only thing. The 40-year-old, Melbourne-bred, OBE-recipient claims a passion for fashion design – or clothing, if you may.
“Couture — there is nothing quite like it and I am very fortunate to be able to do things like that,” said Minogue in her interview.
“I come from nowhere. I come from the suburbs. I used to be on the machine buying scraps from the market. And then to be able to be in this world where I work with the world’s best designers and have couture made — I’m in heaven.”
Meanwhile, Kylie is busy preparing for her first US tour, which takes off on September 30 in San Francisco.
Inverse for Men will be available in selective distribution in Australia, the UK, the Netherlands and Germany.
And coming back to where we started… women ought to know what men should smell like. But would it still matter if Frenchman Olivier Martinez appreciates it?
More stories and photos of Kylie Minogue:
Kylie Minogue’s ‘Sexy Darling’ Set for Launch
We Love You, Ky-Lee!
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