Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for Hair Care
August 27, 2009 · Filed under Cosmetics, Hair Care
The British X Factor judge Cheryl Cole has just signed up to be the spokeswoman for beauty brand L’Oreal Paris’ new hair care range called Elvive Full Restore 5.
In a deal believed to be worth more than $850,000 to start with, Cole will promote L’Oreal’s Restore 5 which is expected to strengthen, soften, thicken, revitalize and add shine to hair.
The 26-year-old Girls Aloud celebrity, who also graced the cover of the February 2009 issue of British Vogue, said:
“I have always loved the brand and have always wanted to say the iconic phrase ‘Because you’re worth it’ so to be given that opportunity is absolutely amazing.
“Every woman has the right to feel beautiful.”
“Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK,” said Gail Tait, L’Oreal Paris general manager.
I think Cheryl is just the right kind of pretty, petite and sassy girl who’ll fit the L’Oreal’s advertsing campaign to a T.
What do you think? To help you decide, here are some photos of Cheryl Cole:
[Go ahead and feel free to click and zoom in on her – she won’t bite. Unfortunately.]
Other celebrities with L’Oreal Paris brands:
Kate del Castillo Signs Up with L’Oreal Paris
L’OReal Hits Out with Pinto, Lilly and Banks
Elizabeth Banks New Face of L’Oréal Paris
SA Star Terry Pheto is Face of L’Oreal Paris
Hathaway Hacks a Way with Lancôme
LOST star Matthew Fox to Speak for L’Oreal Paris
July 17, 2009 · Filed under Cosmetics, Hair Care
Mexican actress Kate del Castillo has signed up to represent L’Oreal Paris in an exclusive contact to appear in print and TV ads for the beauty brand in North America.
The ads, for L’Oreal’s Excellence hair color, are already photographed in LA and Paris, and will be out in the US this fall.
“I’m truly honored to join the confident and inspirational group of women who represent the L’Oréal Paris brand,” said del Castillo. “It is very exciting for me to say the iconic phrase, ‘Porque Tu Lo Vales’ to my fellow Latinas and to women all across the country.”
“We are so proud to welcome Kate del Castillo into our family of L’Oréal Paris spokespeople,” states Karen T. Fondu, president of the L’Oréal Paris Division of L’Oréal USA. “So many have watched Kate grow to be the captivating and talented actress she is today. With her luminous beauty, inner strength and kind spirit, Kate makes a wonderful addition to the L’Oréal Paris brand and embodies the ‘Because I’m Worth It” philosophy.”
Del Castillo, 36, is one of Mexico’s most acclaimed and popular actresses, and is making it to the big scene in the US as well with her award-winning performance in the hit Fox Searchlight film, “Under the Same Moon”, which recently became the highest-grossing Spanish-language theatrical release in US history.
Currently, del Castillo is appearing in several episods of the fifth season of Weeds, the hit Showtime comedy series.
A couple of pictures of Kate del Castillo from the L’Oreal Paris photo shoot and then some more: (Go ahead and feel free to click and zoom in on her… you know, she won’t bite. Unfortunately.)
Some of the other celebrities on the L’Oreal roster:
L’OReal Hits Out with Pinto, Lilly and Banks
Elizabeth Banks New Face of L’Oréal Paris
SA Star Terry Pheto is Face of L’Oreal Paris
Hathaway Hacks a Way with Lancôme
LOST star Matthew Fox to Speak for L’Oreal Paris
June 26, 2009 · Filed under Hair Care
Israeli supermodel Bar Refaeli will be the new face of hair care firm Garnier Fructis, for a new line it’s introducing by the end of this month.
Refali will represent the Triple Nutrition hair care and Anti-Humidity hairspray collections in her role as the new spokesperson.
“I like Garnier and have been using their products for several years,” Refaeli, 24, said.
“Their products and ingredients fit my lifestyle perfectly – helping me keep my hair strong, healthy and shiny. It’s such an honor to be the spokesmodel for Garnier Fructis’ new launches,” she added.
The sentiment was reflected equally warmly by Maybelline New York/Garnier president David Greenberg, who said: “We are thrilled to be partnering with such a beautiful woman inside and out. Not only does Bar Refaeli have beautiful hair that’s in line with what the Garnier Fructis products represent, but she embodies Garnier’s overall focus on healthy beauty and a positive mindset.”
The gorgeous, breath-taking, stunning, dazzling, striking beauty has been hitting headlines lately — gracing fashion magazine covers as well as representing several other top brands, including Reebok.
In case you missed her latest cover photos, here are some to help you catch up with this speeding seductress:
More Bar Refaeli pictures and stories:
Bar Refaeli on 2009 SI Swimsuit Cover
No Curves Barred: Refaeli in Hurley’s Sporting Lineup Campaign
Bar Refaeli to Showcase M&S’ Valentine’s Lingerie Range
Bar Refaeli is the Spring/Summer Face of Accessorize
June 13, 2008 · Filed under Hair Care
Hollywood star Kate Hudson has teamed up with celebrity hairdresser David Babaii to launch an eco-friendly new hair care line.
“We’re trying to come up with a way to make a product that everybody could get and afford – and actually make it a conscious product,” Hudson, 29, said. “We’d go to these labs and you start learning about regulations and how to make a product that’s sustainable in a market with people who want to buy things with longer shelf lives.”
“I’m not preaching about the environment, I’m just trying to educate people,” the “Fool’s Gold” star added.
“David Babaii for WildAid” has been in the works for more than two years, and the new shampoo and hair care product line was launched at ABC Carpet & Home this week, before it makes its mass debut nationwide. Ten percent of the profits will benefit WildAid, an animal conservation group.
Kate was the lab assistant as well as the muse during the development.
“I don’t test on animals, I test on Kate,” Babaii revealed.
June 13, 2008 · Filed under Hair Care
“Internet It Girl” Cory Kennedy, who just turned 18, is the new face (and hair) of Sebastian’s Whipped Crème.
Sebastian has been building brand products for the last four decades, and is now shifting its advertising focus from the silver screen to the computer screen. Its now tapping Cory Kennedy to relaunch its non-sticky and sweet-smelling shaping cream.
“Of course I feel pressure!” said Kennedy to NylonMag.com on being the new face of the iconic hair care company. “I’m always into experimenting and trying new things, but always being myself no matter what I’m doing or wearing or whatever. I think the people at Sebastian get that and like that about me.”
“I’m always switching it up and playing with different looks. This product is actually something I can use,” she added. “It’s amazing because it gives me, like, curls and waves and bounce, and it’s really light, and it smells really good.”
Kennedy is an Internet celebrity who became an international style phenomenon in 2006, parlayed her minor celebrity into a career as a fashion model, all before her parents were even aware of what was going on.
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