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Katrina Kaif Replaces Aishwarya Rai as Nakshatra Face

Bollywood star Katrina Kaif was announced as the new spokesperson for India’s top diamond jewelry label Nakshatra.

Katrina Kaif is the new face of Nakshatra diamond jewelryWith this, Hong Kong-born Kaif replaces another Bollywood legend Aishwarya Rai, who had represented the brand since its launch in 2000. The Nakshatra diamond jewelry, available in three collections, is famous for use of floral designs in 18 kt gold with multiple diamonds encircling a single large diamond to signify the constellation effect.

“Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. She lends a refreshing look to the brand, and we are excited to have her as the new face of Nakshatra,” said Mehul Choksi, Nakshatra Group chairman.

“I am delighted to be associated with a brand like Nakshatra that has garnered immence popularity not only in India but worldwide,” said Katrina. “I hope this association is amiable and mutually profitable.”

But how come former Miss Universe Aishwarya Rai was dropped? She wasn’t, according to her hubby Abhishek Bachchan. (He’s the brand ambassador of Omega watches.)

“Nakshatra was discontinued by Aishwarya. It is false news that she lost out the endorsement to Katrina Kaif. Aishwarya had some conditions and the company did not come to terms with this, so she called it off,” Abhishek told IANS (Indo-Asian News Service).

Katrina, 24, was recently adjudged ‘the sexiest woman in the world‘ in an online poll conducted by UK’s FHM.

I think they might have a point (or two) there:

[Click to View Larger Images]





Win Over with Sterling Silver

Sterling silver. The very name evokes feelings of elegance, flamboyance and even celebrity inspired style. When I read about the penchant for silver jewellery of top celebs like Mary-Louise Parker, Ashlee Simpson, Cher and Mischa Barton, I also wonder while sterling sterling silver is beautiful, how affordable is it?

KeySilver.co.ukIt was then I discovered keysilver.co.uk. This online silver jewellery company has been in operation just more than a couple of years, but is growing from strength to strength offering an assortment of top quality jewellery at very affordable prices. The entire range has a minimum millesimal fineness of .925, which just refers to its high quality (min. 92.5% pure silver). And that’s just about as good as it can get!

The website presents an extremely user-friendly interface with a rather minimalist design which actually lets you focus on the jewellery piece rather than fancy site embellishments. What I particularly liked was that there’s no ambiguity about what they offer. Broadly, the offerings include bangles, bracelets, necklaces and pendants.

Silver bracelet with coloured heartsEach section has thumbnails of the designs along with a brief description, which you can click to view the images in larger detail as well as get more information on the item. For instance, browsing through the silver bracelets section, I clicked on the “Silver bracelet with coloured hearts decorated with flowers” and learned it has a heart loop and bar fixing. It could very well be a fun summer accessory!

Silver pendant black spinelAnd so with the sterling silver pendants. Browsing through this category, I found an extremely creative selection in some of the latest styles. However, I couldn’t help but feel the styles are a bit Oriental. It’s fine if you like Thai jewellery, because several pieces have a hint of intricate Far East design. Then again, you’ll also find elegantly simple, yet mesmerising designs like the Black Spinel Heart Pendant shown here.

You may not be able to find the silver pendants in retail stores since, firstly, they are not produced in bulk (which adds to their uniqueness factor) and secondly, they are sourced direct from jewellery makers in Thailand. The pendants also come with a standard 16-inch silver chain, but you have the option to choose a longer length.

Key Silver claims to process and ship orders within 24 hours because all the jewellery listed on the website is stocked in in-house. The UK company ships worldwide and delivery is free.

Sharon’s Stones are Damiani

Damiani, Italy’s Luxury Jewelry House announced a new advertising campaign with actress Sharon Stone at the new Damiani boutique in Los Angeles last night.

Sharon Stone and Sylvia DamianiDamiani, recipient of an unprecedented eighteen Diamond International Awards — the “Oscars of the Jewelry World” — reiterated their belief that Damiani is truly a girl’s best friend at the press event revealing Sharon Stone, 50, an iconic figure of Hollywood glamour as the new face of Damiani.

The campaign epitomizes female icons throughout legend and history — women who can be what they want and go beyond the limits allowed. These are women who are beautiful, romantic, tender, charming, brave, confident, courageous and full of mystery, who always feel at ease regardless of their environment. The Damiani campaign includes images inspired by Eve, Amelia Earhart, and today’s modern woman, who is unique and as strong as the ‘every’ woman.

Silvia Damiani, third generation family member and long time personal friend of Sharon Stone, introduced the campaign at the event where images of Sharon Stone were displayed simultaneously on large plasma screens.

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(Source: PR Newswire )

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Diamonds Are For Paris

Olsen Twins Set to Launch Signature Jewelry

Obviously not satisfied with the success of “The Row”, their designer apparel brand, the Olsen twins are broadening their horizon with fashion jewelry design.

Mary-Kate And Ashley Olsen have teamed up with Robert Lee Morris to create a range of accessories under their Elizabeth and James brand. It may be recalled that Robert Lee Morris is an award winner of the Council of Fashion Designers of America.

Mary-Kate and Ashley Olsen

Industry sources report that the the 21-year-olds are working closely with Morris (of whom they are both big fans too) and ransacking his designs for inspiration before finalizing their own line.

According to WWD, the line will consist of “silver and brass dagger necklaces, amorphous knuckle rings and edgy earrings,” but knowing the entrepreneurship of the twins, I’d expect a whole wider range.

However, you may yet have to wait a few months before you can see the “Robert Lee Morris for Elizabeth and James” collection at your favorite retail store.

Related post(s):

The Olsens Break New Ground with “The Row”

Supermodel Joanna Krupa: New Face of Giantto Jewelry

Los Angeles-based Giantto Group has announced that supermodel Joanna Krupa will be the face of its worldwide campaign for the launch and expansion of the Giantto timepiece and Von Dutch Watch collection.

Joanna KrupaEarlier last week, Joanna Krupa made an appearance at The Giantto Group booth at the JCK exhibition, as well as hosted an exclusive VIP event at The Bank nightclub in the Bellagio Hotel.

The Giantto Group also debuted new high-end jewelry line including the necklace featured on VH1’s “Rock of Love” and unveiled its top-of-the-line Giantto timepiece collection, such as the all-new rose gold T7, while also revealing its Swarovski Crystal Spiral series (Von Dutch Watch collection).

Joanna, 29, has graced the covers of Maxim, GQ and FHM while also having posed nude in the July 2005 issue of Playboy. She also did a nude photoshoot for animal rights group PETA, for which she has been quoted as saying, “There is nothing sexy about wearing something that is so obviously tied to senseless pain and killing.”

More Joanna Krupa pictures for you to click on and enjoy:





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