March 5, 2008 · Filed under Accessories, Fashion Line, Luggage
Rolling Stones guitarist Keith Richards is set to be the new face of Louis Vuitton, the French maker of luxury handbags and luggage.
Londoners saw the 64-year-old rock-n-roll ‘bad boy’ in his first-ever campaign featured on billboards and British newspapers yesterday in a campaign said to run throughout this month. According to company sources, the ads are designed to promote Vuitton’s heritage in luggage and win back older customers that lost interest as the label became more fashion-oriented.
Louis Vuitton is picking “achievers who changed things” for its ads, said Antoine Arnault, Vuitton’s head of communications. Earlier campaigns for the brand featured former Russian president Mikhail Gorbachev, French star Catherine Deneuve, US actresses Scarlett Johansson and Uma Thurman and tennis champions Andre Agassi and Steffi Graf.
“Keith Richards is timeless and ageless,” said Rita Clifton, head of the U.K. division of brand consultant Interbrand. “He’s lived his life on the edge, but he’s not a sleaze bag. He’s lean and mean and he’s still current.”
“The good thing about Keith is, he’s big just about everywhere,” said Arnault. “He speaks to the 20-year-old who’s into rock ‘n’ roll and the 65-year-olds who went to a Rolling Stones concert when they were 20.”
In one of the ads shot by US photographer Annie Leibovitz, Keith is seen perched on a bed with a custom made Vuitton guitar case and wearing a Vuitton leather jacket. The tag line reads “Some journeys cannot be put into words.”
May 13, 2007 · Filed under Athletic Gear, Beach/Swim Wear, Cosmetics, F & B, Fashion & Makeup, Jewelry, Lingerie, Luggage, Shopping / Online, Travel, Watches
To begin with, the bottom line first: You can’t go wrong with Twenga. That is, even if you tried.
Trust me, this shopping search engine is ALIVE! I’m inclined to say this because I began a search with a very rough mental sketch of what I needed – and Twenga did the rest. At each step of the search, I was offered user-friendly options making it effortless to zero in on what I wanted.
Twenga, a UK based shopping search engine propelled by ‘proprietary crawl technology’, constantly updates its database and hence is able to offer the best shopping deals to users.
The two prominent features on the home page category bar are ‘Brands’ and ‘Top Deals.’ If you’re a die-hard fan of a certain brand, you can then just visit that brand’s pages and select what you need. On the other hand, if you love special offers, the ‘Top Deals’ link takes you to over 3,500 discounts, promotions, clearance sales, etc. from Twenga’s 3,000 merchants!
The category range is mind-blogging, and the products listed in each, exhaustive. I wanted to explore what was new in digital cameras and to say the least, I was amazed with the reaults page that offered a choice of about 3,400 digital cameras of 62 brands from 127 shops! And the options to narrow down the search included stores, brands, resolutions, types, screen size and budget. Now, is that choice, or is that choice?
The Anatomy of a Twenga Search Results Page
Perhaps the options you find in a typical search results page (in this case, my search for a treadmill, which I’d been planning on for quite some time) could be best described with a screenshot of the page.
From the sports > fitness link, I visited the treadmills area which looked like this:
LEGEND
1 Price Drops – Lists offers with reduced prices
2 Store Names – Check out only certain stores
3 Brands – Lists products only from your favourite brand
4 Budget – Sorts according to price range selected by you
5 Refine your search (within search)
6 Sort by Popularity, Price Low to High or Price High to Low
7 Price Alert – Get notified by email of any changes in price
8 See Offer – Takes you to the merchant product page which offers complete specifications, alternatives, accessories and related items
9 More search pages!
You can find just about anything you need on Twenga. The fashion link leads to a page bundled with hundreds of bags and leather goods, fashion accessories, women’s skirts, dresses, trousers and lingerie and and suits and blazers for men, as well as polos, T-shirts, underwear, boots and miscellaneous fashion.
The computers section yields just about everything from laptops and PC’s to hi-tech accessories, wi-fi and software. Matter of fact, whether it be audio-video, household appliances, furniture, gardening, family, jewellery, health & beauty , sports & leisure, automobiles or even gastronomy, Twenga makes the shopping experience fun, hassle-free and completely satisfying.
The Twenga website is edited by Twenga SA, a French-based company, and the services are currently available in France, UK, Spain and Italy.
This is a Sponsored Review.
March 31, 2007 · Filed under Luggage
Christina Ricci was rocking to new gig at the launch of the Samsonite Black Label Fashionaire Collection in New York last night: she was just signed on to be the new face of the swanky luggage brand.
Fashionaire is a modern day interpretation of a luggage line Samsonite released in 1968. The collection boasts some of the best names in the business behind its creation: Cameron Silver (of vintage retailer Decades) and Samsonite creative director Quentin Mackay.
Is Fashionaire destined to be some of the most fashionable baggage around? If the 27-year-old “Sleepy Hollow” star can work her Black Snake Moan wardrobe, she might as well do wonders with the luggage line.
I can’t wait to see Ricci’s upcoming public relations campaign — could be right out of my fantasy scrap book!
