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Archive for Sports
February 14, 2010 · Filed under Beach/Swim Wear, Magazines, Sports
Former World No. 1 tennis hottie Ana Ivanovic has used her celebrity status as well as her lithe figure to boost the brand image of Sports Illustrated’s Swimsuit 2010 issue.
Ivanovic, 22, posed in a variety of tennis props, wrapping herself in a tennis net as well as spreading out in a bed of pink tennis balls — all shot by renowned photographer Marlena Bielinska in New York. Ana was one of the several female athletes featured in the SI issue, but for Ana, who has modeled before, this was the first SI appearance.
The Serbian tennis star was seeded 20th at the 2010 Australian Open, where she reached the second round where she lost Gisela Dulko 6–7(6), 7–5, 6–4. Ivanovic’s next tennis appearance will be at the 2010 BNP Paribas Open, in Indian Wells, California, from March 8 through March 21.
More photos of Ana Ivanovich from the SI Swimsuit 2010 issue:
(Go ahead and click to zoom. She won’t bite… unfortunately.)
Read more:
Ana Ivanovic Wants to Know if You “Got Milk?”
December 13, 2009 · Filed under Sports
Golf world number one Tiger Woods will not be shaving with top shaving brand Gillette any more soon — at least not in advertisements.
As Woods’ public announcement of ‘infidelity’ towards wife Elin Nordegren picked up momentum yesterday, Boston-based Gillette, a unit of Procter & Gamble, became the first company to cancel the sponsorship, dealing what could be the first blow to the golfer’s $1 billion corporate empire.
However, the word is Gillette is not hacking all ties with Woods.
“Tiger is still part of Gillette,” said Gillette spokesman Mike Norton. “We support him as he takes a break from his professional career and that’s why we’re supporting him by limiting his role in our marketing programs.”
That appears to be fair enough, but what surfaces now is the question about how Woods’ other sponsors will react? Will Gillette’s decision to ‘temporarily’ stop using Woods set off similar knee jerk reactions in other top sponsors such as General Motors, Titleist, General Mills, American Express, Accenture, Nike, Gatorade… ?
Read more about Tiger Woods’ brand endorsements:
Tiger in Nike’s Platinum Clothing
Thierry Henry, Tiger Woods and Roger Federer: “Gillette Champions”
Gatorade Ideal Match for Tiger Woods
August 28, 2009 · Filed under Accessories, Fashion Line, Footwear, Sports
Tennis celebrity Maria Sharapova has unveiled her Maria Sharapova by Cole Haan collection of handbags and footwear at Rockefeller Center in New York City.
The triple Grand Slam winner (Wimbledon 2004, US Open 2006 & Australian Open 2008) apparently came up with her own fashion designs while she was recouping from a shoulder injury and skipped the tennis route for a while.
Sharapova’s collaboration with fashion brand Cole Haan, which was announced last year, began with sketches, mood boards, and inspirations from the tennis star. Maria infused aspects of her playful personality into every detail of the line from the polished buckles of the shoes, to the leather wrapped chain straps of the handbags.
The Maria Sharapova by Cole Haan footwear collection, featuring Nike Air technology, includes a ballet flat, an ankle-wrapped stiletto, a flat over-the-knee boot, an ankle bootie and a strappy platform sandal. Prices start at $138, going up to $328.
The handbag collection includes a small frame clutch, a lambskin hobo, and Maria’s signature chain-link satchel in a range of eye-catching colors. Each silhouette is characterized by an oversized pleating detail, creating a luxe, yet casual feel. Prices range from $248 for a convertible clutch to $428 for a lambskin hobo.
The tennis star-cum-fashion designer, who’s 6-foot-2 tall, and yet loves wearing stiletto, said:
“It’s my hope that other young women will embrace the spirit of the collection; it’s fun, chic, fashionable and most importantly, able to take you from day to night.”
“Everyone loves Maria. It’s great to be working with her and adding a new dimension to Cole Haan’s history,” said Jim Seuss, CEO of Cole Haan, a subsidiary of Nike.
Seeded 29 at the US Open 2009, Sharapova will be playing unseeded Tsvetana Pironkova of Bulgaria, on the first round at Flushing Meadows next week.
Check out a couple of Maria’s handbag designs:
More on Maria and more photos of Maria Sharapova here:
Sharapova: Collaborator for Cole Haan Collection
Sony Ericsson Unveils Maria Sharapova Design Collection
Maria Sharapova to Speak for Sony Ericsson
February 3, 2009 · Filed under Athletic Gear, Sports
Olympic gold medalist and two-time NCAA women’s basketball champion Candace Parker will star in the new Adidas’s “Me, Myself” campaign for women.
Adidas has announced that it will host an enter-to-win promotion encouraging women to share their real stories about training struggles and successes. Three winners, whose inspiring stories receive the most votes will star in the new women’s “Me, Myself” campaign alongside Parker, and will also pose for photos will be used in the in-store and online at adidas.com/women.
“Adidas presented this project early on and it really hit home for me. It was a determining factor in my decision to join the Adidas family,” said Parker, 22. “It celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible.”
“This campaign speaks volumes to all women because it demonstrates that whether you train professionally as a basketball player or enjoy recreational tennis, we all face the same challenges and triumphs,” the forward player for Tennessee added.
Adidas Sports Performance, shopadidas.com, Dick’s Sporting Goods, Hibbett Sport, Sports Chalet and Scheel’s stores, and Paragon Sports in NYC are some of the top retail stores participating in this campaign.
This is indeed an innovative and inspiring move by Candace. A high-five for her!
January 29, 2009 · Filed under Apparel, Fashion & Makeup, Footwear, Sports
Brazilian catwalk golden girl Gisele Bundchen is replacing model Petra Nemcova in Rampage’s spring/summer 2009 ad campaign.
Rampage, makers of dresses, sportswear, footwear, lingerie, and accessories, has hired the world’s highest paid supermodel to front their clothing for the next two years.
“Gisele was so involved with these shots,” said Dari Marder, chief marketing officer for Rampage. “She epitomizes the Rampage woman – beautiful, sexy, confident and independent.
“It was interesting to see what she picked out to wear — these pieces were some of our bestsellers. She picked the photographer, the hair stylist, makeup artist and she helped us craft the campaign, which is very unique for us.”
“What I like about Rampage is that it works for everyone,” was what Bündchen, 28, had to say about the junior sportswear brand.
The worldwide campaign will hit us with a bang on a Times Square billboard in April and later thru fashion glossies such as Cosmopolitan, In Style and Marie Claire.
More Rampage pictures of Gisele:
Related post(s):
Gisele Bundchen for Versace Spring/Summer Collection
Gisele Bundchen Hits Elle February 2009 Covers Worldwide
Gisele Bündchen Replaces Carmen Electra as MAX Factor Face
Gisele Bundchen Only in Ebel Watch… and Bedsheet
Gisele on V Sets Fashion World on Fire
Gisele Bundchen and Sylvester Stallone Join Forces for Volkswagen Gol
Gisele Bundchen: New Face of Max Factor
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