The PowerCore collection, which will hit retailers in the summer of 2012, focuses on strengthening and enhancing a woman’s core muscles while still delivering upon the fashion-forward style and edge PUMA is known for.

The long-term deal will see Cara in several consumer and press events representing the brand, including the company’s first BodyTrain Together weekend, a full training and wellness weekend for consumers, in early 2012.

PUMA, one of the world’s leading sportlifestyle companies, will also work hand-in-hand with Cara to develop a national women’s training program that focuses on core work-out regimens and activities that build strong, toned bodies, and are also fun and social in nature.

“I’ve always been a huge fan of PUMA. As an athlete, I’ve worn PUMA and always admired them for their attention to creating the right gear for the right performance activities that infuse color and smart design,” said Cara.

“And, as a woman, I’ve always loved their fashion-forward collections – from their motorsport line to their heritage styles to their cute ballerina flats. PUMA is a perfect fit for both my training and social life,” she added.

SOURCE PUMA North America

The 21-year-old Soul Surfer (April, 2011) star has signed on as the official endorser of orthodontic treatment brand Damon System, that combines patented “tieless” braces with advanced memory wire.

Hamilton relied on the transformative Damon System to quickly and comfortably improve the health and beauty of her smile.

Known for triumphantly overcoming a horrific shark attack, Hamilton has partnered with Ormco to promote the Damon System and encourage teens, children and adults of all ages to smile through adversity, regardless of the challenges life throws their way.

“Smiles are a blessing and an infectious tool for spreading happiness and bringing joy to others,” said Hamilton.

“The Damon System transformed my smile, allowing me to confidently share my story of perseverance and encourage others undergoing adversity. I’m glad to be a part of the Damon System team and I look forward to sharing the positive changes and incredible results that I experienced with this unique orthodontic treatment,” the smiling surfing sensation said.

VSX Sexy Sport packs fashion and performance in a range of supportive sports bras, flattering yoga pants, tank tops, athletic shorts and other exercise gear all designed for feeling and looking good.

Heatherton, 22, marked the launch in Chicago at the Victoria’s Secret Old Orchard Shopping Center, where customers had a chance to strike their best workout pose with the supermodel for a photo.

Source Victoria’s Secret

Some recent hot celebrities featuring Victoria’s Secret:

Adriana Lima Reveals the Showstopper by Victoria’s Secret

Adriana Lima to Kick Off Victoria’s Secret’s ‘What Is Sexy?’

Jessica Hart New Face of Victoria’s Secret, Seafolly

The 28-year-old stunning swimmer will be featured in the brand’s national advertising campaigns and in-store collateral.

“Being a part of O’Neill 365 is exciting,” said Coughlin. “The line embodies everything I do outside of the pool, from hiking with my husband and dogs or going to Pilates, to just strolling through the farmers market on the weekend.”

“I’m learning a ton working with the O’Neill 365 team to create something special and different for active women everywhere.”

The O’Neill 365 debut collection includes fitted sports bras, racer back support tanks, stylized hooded sweatshirts, stretch capri bottoms, hot shorts, slouchy pants, and trendy jackets; in calming teal, bright coral, true black, heather grey and fun ikat prints.

Designed for females who demand both style and performance from workout apparel, O’Neill 365 combines a full range of activewear with the most technically advanced fabrication on the market: 3XDRY

Source O’Neill

Ward, gold medalist at the 2004 Olympic Games in Athens, will exclusively train with Everlast equipment and apparel, as well as play a feature role in marketing campaigns.

“Andre Ward is the perfect brand ambassador for Everlast,” said Matt Cowan, VP of Marketing and Products for Everlast. “He is a champion in every sense of the word. Ward had a near perfect amateur record, won an Olympic gold medal for his country and now holds a world title along with an undefeated professional record.”

“Becoming part of the Everlast family has been a goal of mine since I began boxing at the age of 10,” said the boxer, who is 27 now.

“Everlast has always been supportive of me throughout my career, and to now partner with the most trusted brand in boxing is truly an honor. I look forward to becoming one of the faces of Everlast and continuing in the tradition of champions for the brand,” he added.

SOURCE Everlast Worldwide

“The L’Oreal Paris icons are among the most beautiful women in the world. I am very honored to be joining this family,” said Mullins, 34.

“The ‘Because I’m Worth It’ tagline means a lot to me. Beauty is not skin-deep; it can be a means of self-affirmation, a true indicator of personality and confidence,” she added.

“Aimee embodies perfectly the L’Oreal Paris woman. Sublime, charismatic, strong. Her life is extraordinary in all meanings possible,” said Cyril Chapuy, Global Brand President of L’Oreal Paris.

Despite losing both of her legs due to a medical condition, Mullins embarked upon a stellar athletic career: she was the first woman with prosthetic legs to compete in several international competitions.

People magazine listed her in their list of the “World’s 50 Most Beautiful People” after a 1999 runway show in London where she used intricately carved wooden prosthetics.

Mullins has been featured in prestigious magazines worldwide such as Vogue, Harper’s Bazaar, W, Sports Illustrated, Life, Glamour and Elle.

She now joins the L’Oreal Paris family of spokespeople which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangeline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Freida Pinto, Gwen Stefani and Kerry Washington.

SOURCE L’Oreal Paris

Tesori, 23, a Utah-native, is serious about spreading the word about the importance of living a healthy lifestyle, and feels strongly about practicing what she preaches.

Rumbi Island Grill, which now has 23 restaurants in operation in Utah, Colorado and Arizona, offers a menu which includes fresh gourmet rice bowls, crisp salads, soup, sandwiches, burgers, and entrees.

Tesori and Rumbi are focusing on finding different ways to collaborate on educating the public on how they can eat healthy at Rumbi Island Grill. Providing information on current menu items, contests, and new menu ideas, are some of the ways they are looking to create a buzz about eating healthy at Rumbi.

MORE Kathleen Tesori photos:
Feel free to click and zoom her up. I’m sure she wouldn’t mind. And she doesn’t bite… unfortunately.