Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for Sports
February 20, 2011 · Filed under Cosmetics, Sports
American celebrity athlete, actress, and charismatic fashion model Aimee Mullins’s beauty will now take on a new horizon: as the new global face of cosmetics giant L’Oreal Paris.
“The L’Oreal Paris icons are among the most beautiful women in the world. I am very honored to be joining this family,” said Mullins, 34.
“The ‘Because I’m Worth It’ tagline means a lot to me. Beauty is not skin-deep; it can be a means of self-affirmation, a true indicator of personality and confidence,” she added.
“Aimee embodies perfectly the L’Oreal Paris woman. Sublime, charismatic, strong. Her life is extraordinary in all meanings possible,” said Cyril Chapuy, Global Brand President of L’Oreal Paris.
Despite losing both of her legs due to a medical condition, Mullins embarked upon a stellar athletic career: she was the first woman with prosthetic legs to compete in several international competitions.
People magazine listed her in their list of the “World’s 50 Most Beautiful People” after a 1999 runway show in London where she used intricately carved wooden prosthetics.
Mullins has been featured in prestigious magazines worldwide such as Vogue, Harper’s Bazaar, W, Sports Illustrated, Life, Glamour and Elle.
She now joins the L’Oreal Paris family of spokespeople which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangeline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Freida Pinto, Gwen Stefani and Kerry Washington.
SOURCE L’Oreal Paris
February 13, 2011 · Filed under F & B, Sports, Weight-Loss
Celebrity fitness spokesperson Kathleen Tesori has teamed up with Rumbi Island Grill, the fast-casual restaurant chain in a move to promote the healthy benefits of the restaurant’s menu offerings.
Tesori, 23, a Utah-native, is serious about spreading the word about the importance of living a healthy lifestyle, and feels strongly about practicing what she preaches.
Rumbi Island Grill, which now has 23 restaurants in operation in Utah, Colorado and Arizona, offers a menu which includes fresh gourmet rice bowls, crisp salads, soup, sandwiches, burgers, and entrees.
Tesori and Rumbi are focusing on finding different ways to collaborate on educating the public on how they can eat healthy at Rumbi Island Grill. Providing information on current menu items, contests, and new menu ideas, are some of the ways they are looking to create a buzz about eating healthy at Rumbi.
MORE Kathleen Tesori photos:
Feel free to click and zoom her up. I’m sure she wouldn’t mind. And she doesn’t bite… unfortunately.
December 13, 2009 · Filed under Sports
Golf world number one Tiger Woods will not be shaving with top shaving brand Gillette any more soon — at least not in advertisements.
As Woods’ public announcement of ‘infidelity’ towards wife Elin Nordegren picked up momentum yesterday, Boston-based Gillette, a unit of Procter & Gamble, became the first company to cancel the sponsorship, dealing what could be the first blow to the golfer’s $1 billion corporate empire.
However, the word is Gillette is not hacking all ties with Woods.
“Tiger is still part of Gillette,” said Gillette spokesman Mike Norton. “We support him as he takes a break from his professional career and that’s why we’re supporting him by limiting his role in our marketing programs.”
That appears to be fair enough, but what surfaces now is the question about how Woods’ other sponsors will react? Will Gillette’s decision to ‘temporarily’ stop using Woods set off similar knee jerk reactions in other top sponsors such as General Motors, Titleist, General Mills, American Express, Accenture, Nike, Gatorade… ?
Read more about Tiger Woods’ brand endorsements:
Tiger in Nike’s Platinum Clothing
Thierry Henry, Tiger Woods and Roger Federer: “Gillette Champions”
Gatorade Ideal Match for Tiger Woods
August 28, 2009 · Filed under Accessories, Fashion Line, Footwear, Sports
Tennis celebrity Maria Sharapova has unveiled her Maria Sharapova by Cole Haan collection of handbags and footwear at Rockefeller Center in New York City.
The triple Grand Slam winner (Wimbledon 2004, US Open 2006 & Australian Open 2008) apparently came up with her own fashion designs while she was recouping from a shoulder injury and skipped the tennis route for a while.
Sharapova’s collaboration with fashion brand Cole Haan, which was announced last year, began with sketches, mood boards, and inspirations from the tennis star. Maria infused aspects of her playful personality into every detail of the line from the polished buckles of the shoes, to the leather wrapped chain straps of the handbags.
The Maria Sharapova by Cole Haan footwear collection, featuring Nike Air technology, includes a ballet flat, an ankle-wrapped stiletto, a flat over-the-knee boot, an ankle bootie and a strappy platform sandal. Prices start at $138, going up to $328.
The handbag collection includes a small frame clutch, a lambskin hobo, and Maria’s signature chain-link satchel in a range of eye-catching colors. Each silhouette is characterized by an oversized pleating detail, creating a luxe, yet casual feel. Prices range from $248 for a convertible clutch to $428 for a lambskin hobo.
The tennis star-cum-fashion designer, who’s 6-foot-2 tall, and yet loves wearing stiletto, said:
“It’s my hope that other young women will embrace the spirit of the collection; it’s fun, chic, fashionable and most importantly, able to take you from day to night.”
“Everyone loves Maria. It’s great to be working with her and adding a new dimension to Cole Haan’s history,” said Jim Seuss, CEO of Cole Haan, a subsidiary of Nike.
Seeded 29 at the US Open 2009, Sharapova will be playing unseeded Tsvetana Pironkova of Bulgaria, on the first round at Flushing Meadows next week.
Check out a couple of Maria’s handbag designs:
More on Maria and more photos of Maria Sharapova here:
Sharapova: Collaborator for Cole Haan Collection
Sony Ericsson Unveils Maria Sharapova Design Collection
Maria Sharapova to Speak for Sony Ericsson
February 3, 2009 · Filed under Athletic Gear, Sports
Olympic gold medalist and two-time NCAA women’s basketball champion Candace Parker will star in the new Adidas’s “Me, Myself” campaign for women.
Adidas has announced that it will host an enter-to-win promotion encouraging women to share their real stories about training struggles and successes. Three winners, whose inspiring stories receive the most votes will star in the new women’s “Me, Myself” campaign alongside Parker, and will also pose for photos will be used in the in-store and online at adidas.com/women.
“Adidas presented this project early on and it really hit home for me. It was a determining factor in my decision to join the Adidas family,” said Parker, 22. “It celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible.”
“This campaign speaks volumes to all women because it demonstrates that whether you train professionally as a basketball player or enjoy recreational tennis, we all face the same challenges and triumphs,” the forward player for Tennessee added.
Adidas Sports Performance, shopadidas.com, Dick’s Sporting Goods, Hibbett Sport, Sports Chalet and Scheel’s stores, and Paragon Sports in NYC are some of the top retail stores participating in this campaign.
This is indeed an innovative and inspiring move by Candace. A high-five for her!
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