Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for TV
July 15, 2010 · Filed under Apparel, Fashion & Makeup, TV
The Hills celebrity Audrina Patridge apparently is the right fit for Bongo apparel, which includes the junior brand featuring body hugging jeans, jackets and other lifestyle-related categories.
To support the launch this Fall at Sears and Kmart, Iconix Brand Group enlisted the 25-year-old reality star to be ‘heavily’ integrated into the marketing campaign.
The campaign will debut this September in glossies such as Teen Vogue, Seventeen and Cosmopolitan, in stores, throughout Sears and Kmart marketing collaterals, outdoor and online at bongo.com.
“I am thrilled to be working with Bongo as the brand is being re-launched at Sears and Kmart this fall,” said Patridge.
“Generations of women, including my mom and sisters, have loved this iconic brand, and it’s exciting to be a part of something that is so classically cool, American,” she added.
Dari Marder, chief marketing officer, Iconix, said: “In keeping with its young, hot-in-Hollywood history of spokespeople, Audrina was a natural fit for the Bongo brand.”
“She lives that glamorous, adventurous lifestyle that our Bongo customers are fascinated with. And, it doesn’t hurt that she looks amazing in our jeans.”
Apparently, for Patridge, the photo shoot was ‘more challenging than expected’.
“I’ve never done anything like this,” she told People magazine. “Tony Duran shoots supermodels so he had me jumping through the air and just letting loose and not worrying about posing.”
That should suit Audrina’s style!
Check out more stories and hot photos of Audrina Patridge:
Audrina Patridge, Peta Angel
Audrina Patridge Looks Divine in the Right Denim
Audrina Patridge Dons the Face of Divine Rights of Denim
June 4, 2010 · Filed under Beauty, Cosmetics, Movies, TV
The Twilight Saga: New Moon star Ashley Greene will positively look prettier than a vampire in mark. cosmetics, now that she’s been chosen to represent Avon’s youth brand.
The 23-year-old celebrity will replace MTV’s The Hills reality show star Lauren Conrad.
“Ashley has a natural beauty, but I love that she experiments with fashion,” Claudia Poccia, global president of mark. was quoted by WWD as saying. “She mixes it up and makes it her own.”
“Initially, I was drawn to mark because of the products,” said Greene. “But what really sealed the deal was its empowering message to young women, which is something I relate to.”
Check out some photos of Ashley Greene:
(Feel free to zoom her up. Don’t worry, she won’t bite… unfortunately.)
Photo courtesy: Zimbio
June 4, 2010 · Filed under F & B, TV
Celebrity chef and TV personality Sandra Lee is going on a tour educating consumers about the health benefits of tuna from StarKist, a leading brand in shelf-stable and frozen seafood products.
Lee visited New York yesterday, and is scheduled to visit Tampa (June 9), Houston (June 14), Pittsburgh (June 20) and Chcago (June 24).
The 43-year-old newsmaker will cut the ribbon on “Have You Been StarKist?” Health & Happiness Tour AirStream vehicle that will be located at parks and grocery stores during lunch time.
The mobile tour, like the “Have You Been StarKist?” TV advertising campaign showing people making the “fish-kiss,” will emphasize the health benefits of StarKist Tuna while maintaining the same light-hearted, fun tone.
“Getting ‘Kist is all about discovering the taste and health benefits of incorporating StarKist Tuna into your everyday life by using delicious and healthy recipes,” said Joe Tuza, senior VP, Marketing and R&D, Starkist.
“We are thrilled to partner with celebrity chef Sandra Lee to help us launch the tour. She is passionate about creating delicious, simple mealtime solutions that feature easy-to-use products like StarKist,” he added.
Sandra Lee said:
“Convenience can be healthful.
“When you know which ready-made star products to use, like StarKist, you can have a delicious, healthful meal in minutes. Plus, the pouch is a perfect pantry space saver.”
The tour will feature, among other activities, a unique “fish-kiss”, where consumers will have the chance a create a photo. An email with the photo and message will be sent to the consumer and they will have the option to share/post the photo via Facebook and stand a chance to win prizes.
May 24, 2010 · Filed under Apparel, Charity, TV
Felicity Huffman, the not-so-desperate star of ABC’s Desperate Housewives, is the 2010 ambassador for Lee National Denim Day, a major single-day fundraiser for breast cancer.
Huffman, whose character Lynette Scavo has battled cancer on the show, will appear in a new public service campaign that encourages people to wear their jeans on October 8, in exchange for a $5 donation to support crucial breast cancer research and support services. The proceeds will benefit the women’s cancer programs of the Entertainment Industry Foundation (EIF).
“I have six sisters and two beautiful daughters—that’s eight women who mean the world to me,” said Huffman, 47.
“I support EIF and Lee National Denim Day because they fund programs that are making huge strides in breast cancer research and support. When everyone donates $5 each, we are able to raise millions in a single day. It’s about coming together to find a solution.”
Liz Cahill, VP of marketing and communications for Lee Jeans, said: “She [Huffman] is such a passionate supporter for our work with the Women’s Cancer Programs of EIF and our new partnership with Cancer Support Community. This year, Denim Day donations will not only help to fund valuable research initiatives; they’ll also help support cancer patients and their families, which is an incredibly important part of fighting this disease.”
The program has raised over $80 million to fight breast cancer since its inception in 1996. Learn more and hear a personal message from Felicity here (denimday.com).
March 21, 2010 · Filed under TV, Weight-Loss
TV star Nicole Sullivan has just proved she’s ‘fit’ to be the new brand ambassador of the Jenny Craig Weight Loss program – the King of Queens comedienne lost 35 pounds in 16 weeks.
That’s great for the lovely mother of two, who’s appearing in this week’s issue of PEOPLE magazine in a bikini.
Sullivan, 40, who approached Jenny Craig after the birth of her second child, said she “forgot how to eat” once in the weight loss program.
“When you are a mom, it’s all about giving, giving, giving,” Sullivan says.
“Your kids come first. And if you’re a working mom like me, your job, your husband, everything else seems to come first before yourself,” she adds.
“The problem is you need to feed yourself emotionally and just don’t have time to worry about food. I literally went on a starvation diet after my first pregnancy to get ready for a movie. I was crabby all the time. I’m constantly surrounded by temptation when I’m on the set. Just once, I wish I knew what would be a good option to choose.”
“I think it’s about time that women stop being mad at themselves and fight the fight together,” Sullivan shares her thoughts.
“I hope along this journey that I can share the wisdom I learn from Jenny Craig with all of you. I’m ready for a plan that is going to fuel my body, my mind, my soul. I’m really excited about having a consultant to help me each week. I want to look good, feel good, and slip into my favorite jeans! And losing weight the healthy way is going to empower me to have better relationships with my family.”
“GO, hot mamas!” Sullivan cheers.
Source: Jenny Craig
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