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January 25, 2012 · Filed under Apparel, TV
Glee star Lea Michele will appear in a national multi-media marketing campaign for Candie’s, Only at Kohl’s Spring 2012 collection.
With this, Michele, 25, joins the list of Candie’s celebrity ambassadors including Britney Spears, Avril Lavigne and Fergie, among others.
“Candie’s is such an iconic brand and I am so happy to be working with them,” said Michele, Best known for her role as Rachel Berry on the Golden Globe Award winning television series Glee.
“The concept for the new Candie’s at Kohl’s campaign is about enjoying being at home, feeling relaxed, comfortable and happy,” she added.
Referring to Candie’s previous marketing drives, Michele said: “Britney Spears is definitely my favorite past Candie’s girl, her campaigns were gorgeous.”
The campaign titled, “Hangin’ At Home” features Lea causing a stir in the kitchen, glamorously lounging by the pool and being playful in her bedroom, photographed at a private residence in Beverly Hills, CA by fashion photographer Yu Tsai.
The creative gives consumers a behind the scenes look at Lea’s everyday life at home. The print campaign will debut in March issues of fashion and lifestyle glossies.
Candie’s is sold exclusively at Kohl’s Department Stores nationwide and Kohls.com.
More cool stuff on Kohl’s [pics]:
Britney Spears ‘in the pink’ for Candie’s
Avril Lavigne to Launch Juniors Fashion Line
January 12, 2012 · Filed under F & B, TV
Golden Globe nominee Sofia Vergara is set to star in the new Diet Pepsi TV campaign, premiering at the awards show this Sunday.
Diet Pepsi and actress Sofia Vergara come back together again with a new marketing campaign that continues to demonstrate that
“Nothing Refreshes Like a Diet Pepsi” is the new marketing line that Modern Family star Vergara will pitch in the new TV commercial that will debut on the 69th annual Golden Globes awards on January 15.
In the new spot, Vergara, 39, uses her wit and charm to dance her way past a cast of suitors in a sultry Miami nightclub to get to a refreshing can of Diet Pepsi.
Vergara, who got her break in a Latin American Pepsi commercial years ago, continues her role with the brand as the face of Diet Pepsi for the second year running.
“I love our new Diet Pepsi campaign. It is amazing, this commercial is 100 percent fun. I had a blast dancing and enjoying great music in great company, all in a cool night club, fue lo maximo! I can’t wait for audiences to see it,” said Vergara.
SOURCE PepsiCo
MORE on Sofia Vergara:
Vergara, Butler Approve Moet & Chandon Champagne
Sofia by Sofia Vergara for Kmart Launched
Sofia Vergara New Face of COVERGIRL
Sofia Vergara, Kmart Team Up for New Fashion Line
December 8, 2011 · Filed under Lingerie, TV
Pamela Anderson will be adding a little sizzle to the “A Swingin’ Affair!”, the Frank Sinatra birthday gala to benefit the Alzheimer’s Association on December 11 in Palm Springs.
The three-stop event kicks off with an exclusive VIP cocktail hour at Sinatra’s former Twin Palms estate, which was designed by famed architect E Stewart Williams and lived in by Sinatra and first wife Nancy and then Ava Gardner.
Pamela Anderson, 44, serves as hostess of the night, with performances by Frank Sinatra Jr. and his Big Band Orchestra, singer/pianist Daniel Joseph Baker from season 6 of America’s Got Talent and Phillip Lomax from The X Factor.
A limited number of tickets are still available on the website, aswingingaffair.com.
The Alzheimer’s Association works on a global, national and local level to enhance care and support for all those affected by Alzheimer’s and related dementia.
Over 5.4 million Americans age 65 and older are thought to have Alzheimer’s disease.
November 27, 2011 · Filed under Hair Care, TV
Gossip Girl celebrity actress Michelle Trachtenberg has darkened her naturally medium brown hair to a deep brunette shade with John Frieda Precision Foam Colour for part of an Us Weekly shoot.
“I love my colorist, but between traveling and shooting I don’t always have time to make it to the salon,” said the 26-year-old star of Buffy the Vampire Slayer.
“I trust John Frieda Precision Foam Colour to deliver color as even and shiny as salon color, and I can find my favorite shade anywhere my work takes me. Plus it’s so simple — the foam is so thick, you can feel it covering every strand giving even coverage from root to tip.”
“To get my current color, I used Precision Foam Colour 3N, Brilliant Brunette Deep Brown-Black — it’s the perfect deep, rich shade for me this season,” Trachtenberg added.
The sexy star of TV series Love Bites and Weeds was featured cover girl in the March 2011 issue of Maxim.
SOURCE John Frieda Hair Care
September 21, 2011 · Filed under Beauty, Cosmetics, Fashion & Makeup, TV
Kourtney and Kim Kardashian, and Khloe Kardashian Odom have launched an online store at JPSelects.com, the newest online shopping site for eco-chic fashion, beauty and luxury products, to pitch Kardashians’ Health and Beauty product lines.
The Kardashians Glamour Tan product will be live on JPSelects.com as of Tuesday, September 20, with a special debut price that is 45 percent off of retail for the first 72 hours.
After the first three days, customers will still be able to enjoy a 15 percent discount.
Glamour Tan products are carbon neutral and promote beautiful skin while avoiding harmful UV rays that cause skin cancer, plus purchases help support social causes.
For each one of the Kardashians products sold at JPSelects.com, 25 cents will be contributed to a carbon offset program by Windmill, and an additional 25 cents is donated to philanthropies supported by the Kardashian family, including Cathy’s Kids Foundation, Children’s Hospital Los Angeles and St. Jude Children’s Research Hospital.
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