In the sports world, lately, ‘Roger Federer’ is nearly synonymous with Rolex, thanks to the precision watch company’s “Live for Greatness” campaign. While the brand has traditionally been associated with success and fame, it has not achieved that without reason and substance….

Part of Rolex’s Oyster Perpetual line, the watch has been the choice of celebrities worldwide ever since it was introduced in 1953. What’s so special about the Oyster case?

It’s just that a fact that very few people in the world can access to the inside of a Rolex Oyster – something meant for authorized Rolex dealers who possess the training and the tools needed to get into the case. Hermetically sealed with a toque of 5NM, it protects against dust, shocks and water pressure – up to a depth of 300 meters.

The Rolex roster extends to a number of models, the most popular of them being Rolex DateJust, Rolex Daytona and Rolex GMT Master II. Each model has its own inimitable set of features, precision works and embellishments.

Then again, as we all understand, a Rolex is much more than a wristwatch – call it a statement, a lifetime joy or an investment. However, while the price tag that comes with a brand new Rolex could just be worth it, it’s not without own set of risks.

First off, a luxury big ticket item such as a Rolex is very prone to thefts. Or you could damage it in some unforeseen way. To top it all, it could just be out of the budget for many. Fortunately, there is an alternative that comes with a number of benefits. Consider a pre owned Rolex.

While the value of a brand new Rolex might slide by as much as 30 percent the moment it is worn, it is the other way around with used or pre-owned Rolex pieces. With time, the value of a Rolex actually appreciates.

Besides, there is no risk of any kind when you deal with established agencies that painstakingly go through quality checks and certification processes before offering you a pre-owned Rolex.

A Rolex, like a diamond, is forever, but that doesn’t mean you can’t trade it in for another Rolex. Here again, with trusted organizations, you can be sure to get the maximum market value for your Rolex in a safe transaction.

Besides custom made motorcycles, he also makes custom cars and he is the owner of a fast food restaurant with a 50s theme. He is definitely an interesting man with a unique sense of style and the Daytona Gold Watch he is wearing is definitely suited for his status.

Before we talk about technical stuff we should first do some history. The Rolex Daytona watch was introduced in the 60s as a symbol of professional racers. It soon became a fashion statement and an icon for that generation. The campaign for this watch is called Obsession for Perfection and we can definitely see that when we look at these perfect timepieces.

The gold Daytona has 40 mm with a graduated tachymeter, a sapphire crystal and an oyster bracelet with Easylink extension which helps you be more comfortable while wearing it. Let’s not forget about the fact that it is self winding and waterproof to 100 m.

The company says that it incorporates 290 components which include precious stones and gold parts. It also has a 72 hour power reserve with a Parachrom hairspring made with a special material that prevents it from being influenced by different magnetic fields. It is also more shock resistant than standard hairsprings.

It is obvious why Jesse James is wearing this luxury watch, since it was designed as a tool for drivers; it is the perfect piece for men who are passionate about fast cars and living on the edge. It is also the symbol of the Daytona event, which is sponsored by Rolex.

This event is one of the most famous sports cars marathon and also one of the longest; this is why Rolex has focused on creating such a perfect watch to help the racers tell time while focusing on their performance during the race.

He illustrated this idea by putting the force of all top watchmakers together and was asked to make a luxurious watch which sprang out as Zenith. The brand has won over 1500 prizes and has made over 50 calibers.

Zenith is mainly known for its two top models. The first was El Primero which was spread out in 1869. It was the first ever chronograph with the fastest automatic winding and used to measure the shortest time intervals as well. The second one came in 1995 called the Elite which are known as the thin watches of Zenith. Academy, Chronomaster, Class, Port Royal, Defy, Star Sea, Star Love, Star Rock, Starissime are some of the newly designed watches of Zenith today. The brand is very much liked by both the sexes of the world.

Zenith holds a very prestigious brand value. Many people wish Zenith to be seen on their wrist. But they are unable to fulfill their desires to the extreme cost of these genuine. Hence, its now time to answer your dreams by buying replica Zenith watches. These Zenith replica watches are the exact copies of the original ones and make you feel as elevated as the genuine one does.

And not forgetting the gift-giving season, it’s probably a great idea to act right now and surprise your loved one – or even yourself for that matter – with the affordable replica Zenith watches, the ultimate high quality watch.

Don’t take my word for it. It’s well known that Britney Spears, Jennifer Lopez and a host of other ‘timeless’ celebs are all die-hard fans of Michele watches.

Anyone who’s ever browsed through top-end glossies such as Vogue or Maxim, could not have missed seeing Michele watches featured in them. And for good reason – not many watches can live up to the contemporary lifestyle depicted on Vogue!

One of the more popular models (pictured above), is the unisex Deco Classic, with a shimmering Mother of Pearl face, and beset with 108 genuine, hand-set diamonds around bezel.

Well, it’s not just a ‘watch’, it’s a chronograph, which means it features multi-functions related to measuring time, such as individual subdials for telling seconds, 1/10 second and 30-minute, all backed by a sophisticated Swiss quartz movement. And trust me, this watch has gone through some of the toughest tests to arrive at the market place.

Care to customize your Michele watch to go with your hair or eye color, or dress or even your mood? This model offers some massive choice in the number and types of 18mm straps – which are interchangeable in minutes.

If you do decide to look into Michele watches online or otherwise, be sure you have plenty of time and be ready to get spoilt for choice – you may have to decide from an array of around 300 watches and accessories such as straps and bracelets. Check out some of them here:

Diamond – yellow gold plated and stainless	Urban mini – stainless steel case
Deco classic – stainless steel case	Deco classic – diamond rose gold case

Finally, why Michele watches? Why not any other brand? For one, a Michele watch is the ultimate embodiment of nearly six decades of refinement, in a bid to achieve the ultimate in craftsmanship, styling and quality…. did I forget to say style never came easy?

And that it’s forever?

Unfortunately, this also sees the end of Brad Pitt’s 6-year contract with TAG (Technique d’Avant-Garde) Heuer.

“Leonardo perfectly embodies this call-to-action with his exceptional talent, extraordinary mental strength and unfettered commitment to social and environmental issues,” a TAG Heuer spokesperson told PEOPLE.

The 34-year-old star was also involved last year with luxury Swiss watch company Jaeger-LeCoultre to develop two limited series of watches to benefit the Leonardo DiCaprio Fund at the California Community Foundation.

Meanwhile, DiCaprio has just wrapped up work on Martin Scorsese’s thriller Shutter Island (their fourth collaboration), slated for an October 2009 release.

TAG HEUER MENS LINK AUTOMATIC BLACK DIAL STAINLESS STEEL WITH DATE BEAUTIFUL!!! US $900.00 (0 Bid) Auction Ends: Saturday Feb-04-2012 9:44:34 PST   | Watch this Item

WEEKLY SPECIAL TAG HEUER LINK WJ1114.BA0575 DIAMOND MOTHER OF PEARL STEEL WATCH US $1,495.00 Auction Ends: Saturday Feb-04-2012 9:44:39 PST   | Watch this Item

TAG HEUER FORMULA 1 CHRONOGRAPH STEEL WATCH CAC1110-1 US $575.00 (1 Bid) Auction Ends: Saturday Feb-04-2012 9:45:01 PST   | Watch this Item

Renowned photographer Craig McDean shot the 28-year-old model to strir up a sense of femininity, mystery and luxury, and I should say he’s left no bedsheet…. err, no stone unturned to get it right!

The classic Beluga ladies watch, launched by Swiss watchmaker Ebel in 1985, has since seen a complete re-design, with the new designs incorporating a generous use of quality diamonds, mother of pearl and 18-carat gold.

About the £25,000 rose gold Ebel watch, store manager Peter Pendrey said: “This is a luxury timepiece that will appeal to people, who appreciate exceptional craftsmanship and fine diamonds.

“The Beluga is designed specially for women, so it is appropriate to have one of the world’s most beautiful women heading the campaign.”

Bundchen, the highest paid model in the world, will appear in Ebel’s posters and fashion and lifestyle magazines this fall.

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The unique watches that feature technology never used before will be available this fall exclusively at the new Jaeger-LeCoultre Boutiques in Boca Raton and Beverly Hills, as part of its “Time to Care” initiative.

One of the watches will be the cutting edge techie Master Compressor Extreme Lab, worn by DiCaprio to the premiere of his documentary, “The 11th Hour”, the first Extreme Lab watch to be delivered anywhere in the world, and is valued at $300,000. The tourbillon complication watch is also the world’s first mechanical watch that can operate in temperatures ranging from from -40 to +60 degrees Centigrade, and that too, without any lubricant. It is engraved with Leonardo DiCaprio’s signature.

The other timepiece is also a unique edition of the Reverso Gyrotourbillon 2, worth around $400,000. It features the first-ever spherical tourbillon as well as a cylinder-shaped balance-spring with end curves, breaking new grounds in timepiece accuracy. There’s also a a 50-hour power reserve and is crafted in platinum. The Reverso Gyrotourbillon 2 contains over 371 parts and was specially created to commemorate the 175th anniversary of Jaeger-LeCoultre this year.

Established in 1998, the Leonardo DiCaprio Fund at the CCF has actively fostered awareness of environmental issues through participation with several national and international organizations, while Jaeger-LeCoultre has been a leader in fine Swiss watchmaking since 1833.

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