Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle
Archive for Watches
July 28, 2008 · Filed under Watches
Movado Group Inc., the parent company for Ebel and Movado watches, has published ads for its Beluga watch with Brazilian supermodel Gisele Bundchen.
Renowned photographer Craig McDean shot the 28-year-old model to strir up a sense of femininity, mystery and luxury, and I should say he’s left no bedsheet…. err, no stone unturned to get it right!
The classic Beluga ladies watch, launched by Swiss watchmaker Ebel in 1985, has since seen a complete re-design, with the new designs incorporating a generous use of quality diamonds, mother of pearl and 18-carat gold.
About the £25,000 rose gold Ebel watch, store manager Peter Pendrey said: “This is a luxury timepiece that will appeal to people, who appreciate exceptional craftsmanship and fine diamonds.
“The Beluga is designed specially for women, so it is appropriate to have one of the world’s most beautiful women heading the campaign.”
Bundchen, the highest paid model in the world, will appear in Ebel’s posters and fashion and lifestyle magazines this fall.
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July 9, 2008 · Filed under Charity, Watches
Hollywood actor Leonardo DiCaprio and luxury Swiss watch company Jaeger-LeCoultre have joined hands to develop two limited series of watches to benefit the Leonardo DiCaprio Fund at the California Community Foundation (CCF).
The unique watches that feature technology never used before will be available this fall exclusively at the new Jaeger-LeCoultre Boutiques in Boca Raton and Beverly Hills, as part of its “Time to Care” initiative.
One of the watches will be the cutting edge techie Master Compressor Extreme Lab, worn by DiCaprio to the premiere of his documentary, “The 11th Hour”, the first Extreme Lab watch to be delivered anywhere in the world, and is valued at $300,000. The tourbillon complication watch is also the world’s first mechanical watch that can operate in temperatures ranging from from -40 to +60 degrees Centigrade, and that too, without any lubricant. It is engraved with Leonardo DiCaprio’s signature.
The other timepiece is also a unique edition of the Reverso Gyrotourbillon 2, worth around $400,000. It features the first-ever spherical tourbillon as well as a cylinder-shaped balance-spring with end curves, breaking new grounds in timepiece accuracy. There’s also a a 50-hour power reserve and is crafted in platinum. The Reverso Gyrotourbillon 2 contains over 371 parts and was specially created to commemorate the 175th anniversary of Jaeger-LeCoultre this year.
Established in 1998, the Leonardo DiCaprio Fund at the CCF has actively fostered awareness of environmental issues through participation with several national and international organizations, while Jaeger-LeCoultre has been a leader in fine Swiss watchmaking since 1833.
Related post(s):
DiCaprio’s Girlfriend Bar Refaeli is the Spring/Summer Face of Accessorize
February 14, 2008 · Filed under Jewelry, Watches
Eva Green has been named an international Montblanc Ambassadress for Montblanc jewelry and watches.
Green, 27, will star in an international campaign promoting Montblanc products as well as carrying the message of Montblanc’s ongoing charitable and cultural projects.
“It will be a pleasure to work with Montblanc to support its cultural initiatives and, in particular, its work with UNICEF,” said the French actress, who is also the face of Dior’s Midnight Poison fragrance. “Montblanc’s ongoing dedication to cultural achievement and also its constant striving for perfect craftsmanship in all that it created reflects my own private passions.”
About Montblanc
Established in 1906, Montblanc has built an unrivalled reputation for precision in design, materials and craftsmanship in jewellery, leather goods, timepieces and writing instruments. The Montblanc logo represents the snow covered peak of Mont Blanc – the highest mountain in Europe. Montblanc today is one of the leading worldwide, diversified luxury brands. For more information, visit www.montblanc.com.
January 27, 2008 · Filed under Watches
Zara Anne Elizabeth Phillips, Member of the Order of the British Empire, has signed a £100,000 deal to become the new spokesperson for luxury watchmaker Rolex.
Zara, 26, receives £100,000 – and three free watches – with this contract, reports ThisIsLondon.co.uk.
An elite equestrienne, Zara is the reigning Eventing World Champion and was voted 2006 BBC Sports Personality of the Year by the British viewing public (an award her mother, Princess Anne, won in 1971). Zara was made a Member of the Order of the British Empire (MBE) in the 2007 New Years Honours List for her services to equestrianism.
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December 22, 2007 · Filed under Watches
Teri Hatcher and Ashton Kutcher are the newest celebrity brand ambassadors to represent luxury Swiss luxury watchmaker Baume & Mercier. Both will appear in the brand’s 2008 “Baume & Mercier & Me” ad campaign.
The new campaign, featuring Teri Hatcher and Ashton Kutcher will launch on January 1 and April 1, respectively, will support the fight against cancer, underprivileged women and the promotion of child education.
For the past three years, such Hollywood luminaries as Meg Ryan, Kiefer Sutherland, Kim Basinger, and Gary Sinise have headlined the ongoing marketing camping. As in the previous campaigns, all royalties due to the ambassadors and their photographers—Robert Erdmann for Terri Hatcher and Jim Wright for Ashton Kutcher—will be donated to charities jointly chosen by the celebrities and the watch brand.
From Baume & Mercier:
After a year with our first celebrity ambassadors Meg Ryan and Kiefer Sutherland, Baume & Mercier has continued to promote the brand with a sense of style and sophistication that is true to its legacy. Now, Kim Basinger and Gary Sinise take a turn to represent the image of Baume & Mercier. The “Baume & Mercier & Me” campaign, which is rooted in the brand’s heritage, perfectly illustrates the strong and intimate link between the brand and the people around the world. It is a link made of simplicity and an appreciation for a certain way of life. Because both Kim Basinger and Gary Sinise share the values of this campaign, they have accepted to be photographed by two famous artists: Jeff Lipsky and Blake Little.
All image rights of the celebrities and the photographers have been donated to chosen charitable organizations. Among the causes served by the campaign, these organizations focus on nature protection and education for underprivileged children.
This is a continuation of a Baume & Mercier tradition.
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