“The Hills” star Lauren Conrad has partnered with mark, the beauty and fashion boutique brand of Avon Products, Inc. to create the Girls m.powerment Campaign, a campaign committed to preventing the cycle of dating abuse and partner violence.
“It is a privilege for me to be partnering with mark on the Girls m.powerment Campaign,” said Conrad. “Young women between the ages of 16 to 24 experience the highest rates of intimate partner violence. As a twenty-two year old, this statistic made me realize how important it is to let girls my age, know that they can be empowered to prevent this from happening in their lives.”
As a part of the program, Conrad is also creating the “Have a Heart” necklace from which 100% of the net profits will be donated to help raise funds and awareness for the cause. The necklace will retail for $22–out of which $19.80 from the sale of each necklace will be donated to the cause–and will be available from September 16th, 2008 to April 28th, 2009 through mark representatives and online at meetmark.com.
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