The British X Factor judge Cheryl Cole has just signed up to be the spokeswoman for beauty brand L’Oreal Paris’ new hair care range called Elvive Full Restore 5.
In a deal believed to be worth more than $850,000 to start with, Cole will promote L’Oreal’s Restore 5 which is expected to strengthen, soften, thicken, revitalize and add shine to hair.
The 26-year-old Girls Aloud celebrity, who also graced the cover of the February 2009 issue of British Vogue, said:
“I have always loved the brand and have always wanted to say the iconic phrase ‘Because you’re worth it’ so to be given that opportunity is absolutely amazing.
“Every woman has the right to feel beautiful.”
“Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the UK,” said Gail Tait, L’Oreal Paris general manager.
I think Cheryl is just the right kind of pretty, petite and sassy girl who’ll fit the L’Oreal’s advertsing campaign to a T.
Other celebrities with L’Oreal Paris brands: