Australian supermodel and businesswoman Elle MacPherson has signed up as the global brand spokesperson for cosmetics giant Revlon.

Macpherson, 44, will feature in the company’s ad campaigns as well as in its promotion of women’s counselling services and breast cancer research.

“Revlon is an iconic brand, bringing high quality products to women around the world and is complementary to my values,” Macpherson said. “I am proud to join Revlon in its celebration of women and in its long-term commitment and support for education and research to advance women’s health and particularly to fight women’s cancers.”

“Elle’s special qualities as a businesswoman, beautiful and talented model, actress and mother represent the essence of the Revlon brand,” said David Kennedy, Revlon’s president and CEO. Besides Revlon, the company owns other brands such as Almay, Mitchum, Charlie, Bozzano, Gatineau and Ultima II.

Macpherson has made significant inroads in business, fashion, film and television. She manages one of the very popular and grwowing-in-demand brands names in lingerie, “Elle Macpherson Intimates”. She has appeared a record six times on Sports Illustrated Swimsuit Issue covers.

Other celebrities to have represented Revlon include Beau Garrett, Halle Berry and more recently Jessica Alba.

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