Grammy Award-nominated singer Fergie — aka and Stacey Ferguson and “The Dutchess” and “Fergie” — has just debuted as the new face of MAC Viva Glam.
The campaign is set to break in May 2008 issues of North American fashion and beauty magazines. Viva Glam created a special edition lipglass — a soft pink-tinged rose mauve front — with Fergie. MAC locations will be retailing VI Lipglass starting March.
“I went through about 10 shades before deciding on this one,” Fergie said. “It is a pink-tinged mauve that’s very soft and will look good on a lot of different skin tones — it’s the universal easy color to wear.”
“I think it’s important to realize that half of all new HIV infections each year are in men and women 25 and younger,” the 32-year-old Black Eyed Peas star added in her new her role in the Viva Glam charity campaign, which has so far raised more than $100 million as research support for HIV/AIDS.
“I have been a fan of Viva Glam for a long time — I have been following the campaign for years and I think it’s a great outreach. I have friends that are proud of being careless, that haven’t been infected or who have been and aren’t bothered by it. I want to educate people.”
Several Hollywood celebrities such as Pamela Anderson, Lil Kim and Mary J.Blidge have previously campaigned for MAC Viva Glam in the past.
