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Jennifer Garner, Brand Ambassador for Neutrogena

Neutrogena(R), a leading marketer of premium skin, hair and cosmetics products, announced yesterday that celebrity actress Jennifer Garner will be an ambassador for the brand.

Jennifer Garner - New face of NeutrogenaJennifer Garner, 35, has signed up to be the face of cosmetics company Neutrogena for $1 million, and will be tied to the company until December 2008. The Daredevil star, who has a child with husband Ben Affleck, is an ambassador for the firm’s new Anti-Oxidant Age Reverse treatment range. She will be featured in both national TV and print advertisements.

“For me, Neutrogena has always been a part of my life; I have used the products for years,” said Garner. “I feel an emotional connection to the brand because it represents healthy beauty – and that’s something that I strongly support. I am excited to be a part of the Neutrogena family.”

“We are thrilled because Ms. Garner represents a relevant voice that epitomizes both the equity and true spirit of the brand; she is undeniably the perfect choice as she is the quintessential ambassador of healthy beauty,” said Stefano Curti, General Manager, NeutrogenaOUS.

Widely recognized for her leading role on the action-packed TV series Alias (for which she won Golden Globe and Screen Actors Guild Awards, among others), Jennifer has appeared in numerous feature films and recently wrapped filming Juno, for Fox Searchlight. She will soon be seen in Universal Pictures The Kingdom starring opposite Jamie Foxx, Chris Cooper, Jason Bateman, slated for release this September.

Neutrogena(R) has been providing consumers with health and beauty improvements for over 40 years. Headquartered in Los Angeles, the company is a subsidiary of Johnson & Johnson Inc.; the world’s most broadly based health care products company.

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4 Comments »

  confessing7girl wrote @ June 17th, 2007 at 3:13 am

thats cool …. but i associate (i know im wrong) neutrogena with older women!! i think jennifer is way tooo young to be doing it!! i cant really see her as a neutrogena face!!

  admin wrote @ June 17th, 2007 at 9:23 am

Oh no, you’re not wrong!

Jennifer Garner IS way too young to push ant-aging products!

While I was searching for some background info, almost ALL the cooments I read were of the same opinion. But I also read that there’s more to it than just celebrity marketing …. some kind of tie-up that goes beyond Neutrogena.

Also, someone published a theory as to why Neutrogena wants to use a younger face…. something like targeting women who are in the fear of growing old.

I also read that JG has REALLY been using Neutrogena for quite some time…. even before any endorsements.

Thank you confessing7 for your comment …. only goes to prove how many think alike about JG endorsing ant-aging products!

  Celebrity Brands ::Jennifer Garner Campaigns for Flu-Shot wrote @ November 13th, 2007 at 5:41 am

Jennifer Garner Campaigns for Flu-Shot

http://www.celebritybrands.net/?p=422

Lane to Lure in Neutrogena’s New Campaign

[...] in the footsteps of Jennifer Garner, Lane will appear in TV commercials first and then in print [...]

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