Mexican actress Kate del Castillo has signed up to represent L’Oreal Paris in an exclusive contact to appear in print and TV ads for the beauty brand in North America.

The ads, for L’Oreal’s Excellence hair color, are already photographed in LA and Paris, and will be out in the US this fall.

“I’m truly honored to join the confident and inspirational group of women who represent the L’Oréal Paris brand,” said del Castillo. “It is very exciting for me to say the iconic phrase, ‘Porque Tu Lo Vales’ to my fellow Latinas and to women all across the country.”

“We are so proud to welcome Kate del Castillo into our family of L’Oréal Paris spokespeople,” states Karen T. Fondu, president of the L’Oréal Paris Division of L’Oréal USA. “So many have watched Kate grow to be the captivating and talented actress she is today. With her luminous beauty, inner strength and kind spirit, Kate makes a wonderful addition to the L’Oréal Paris brand and embodies the ‘Because I’m Worth It” philosophy.”

Del Castillo, 36, is one of Mexico’s most acclaimed and popular actresses, and is making it to the big scene in the US as well with her award-winning performance in the hit Fox Searchlight film, “Under the Same Moon”, which recently became the highest-grossing Spanish-language theatrical release in US history.

Currently, del Castillo is appearing in several episods of the fifth season of Weeds, the hit Showtime comedy series.

A couple of pictures of Kate del Castillo from the L’Oreal Paris photo shoot and then some more: (Go ahead and feel free to click and zoom in on her… you know, she won’t bite. Unfortunately.)

Some of the other celebrities on the L’Oreal roster:

L’OReal Hits Out with Pinto, Lilly and Banks

Elizabeth Banks New Face of L’Oréal Paris

SA Star Terry Pheto is Face of L’Oreal Paris

Hathaway Hacks a Way with Lancôme

LOST star Matthew Fox to Speak for L’Oreal Paris