French cosmetic giant L’Oreal Paris is making sure you can’t escape getting hit — they’ve just added who must be among the hottest in show biz — Freida Pinto and Evangelline Lilly together with Elizabeth Banks in their latest campaigns.

The announcement came just before the 62nd Cannes Festival, but there’s no mistaking the intentions of L’Oreal:

“On the eve of the Cannes Festival, to which I want to reiterate our attachment, L’Oreal Paris is delighted that these great stars of world cinema have agreed to represent our brand,” says Jean-Jacques Lebel, president L’Oreal consumer products.

Freida Pinto and Evangeline Lilly in L’Oreal ads –Click to zoom

Freida Pinto, who claimed fame after Slumdog, is currently shooting Julian Schnabel’s movie, and then she’s booked for a Woody Allen flick.

“I am very moved to be joining the great L’Oreal Paris family and all these personalities: a family I am now proud to be a part of,” says Freida.

Evangelline Lilly, found in Lost, is a committed actress, however, when it’s L’Oreal talking, she says “it is a source of great pride for me to represent a brand whose ambition is to respond to every person’s aspirations to beauty…”

L’Oreal Paris has once again immeresed itself in a bevy of beauties to sell its brands. If the past has taught L’Oreal anything, they must be doing the right thing, right?

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