Matthew Fox will represent L’Oréal Paris’ Men Expert Hydra-Energetic skincare line throughout the world, except in the United States and Canada.
It’s Matthew’s mission to convince millions of men that caring for their skin will let them “delay signs of ageing and feel good about themselves”. The line has met with great success with consumers already.
“I’m thrilled to be working with L’Oréal Paris. I really appreciate the innovative and high-performance nature of the brand, as well as its values of open mindedness and diversity. L’Oréal Paris offers women – and now men – throughout the world care products at the leading edge of technology,” said the lead of the hit television series LOST.
“Matthew Fox is a rising star in Hollywood. He is also one of the heroes of the world’s most famous series. In addition to his undeniable professional and artistic qualities, his appeal, charisma and “friendly” virility make him a perfect Ambassador for Men Expert. Matthew symbolizes naturalness and simplicity, ‘a healthy mind in a healthy body!’… It’s a strategic turning point for L’Oréal Paris and Men Expert in terms of awareness and advertising” said Youcef Nabi the brand’s International Manager.
As the new spokesperson for Men Expert, Matthew Fox will address men’s needs to identify with a personality that seems close and accessible to them. The brand aims to adapt its communications strategy to men, by responding to their differences, aspirations and experiences into account.
After studying economics at Columbia University, Matthew planned on a career on Wall Street but became interested in acting from his experience as a model.
Matthew Fox is currently starring in Speed Racer, a Warner Bros. film based on the classic Japanese manga.
