Not-so-desperate housewife and Hollywood star Eva Longoria Parker has teamed up with H.E. Butt Grocery (H-E-B) in a move to encourage shoppers to go ‘green’.
“The environment is very important to me and through various initiatives of my own and with partners like H-E-B, I work to educate people about what they can do to save the planet by using less energy, recycling and implementing ‘green’ business and personal practices,” said Longoria Parker, who is also the wife of San Antonio Spurs guard Tony Parker.
H-E-B produced the spot as part of its Earth Day campaign.
H-E-B sells a line of reusable bags to encourage people to forego having groceries packed in plastic bags. During this campaign, customers also will be able to buy a limited-edition Eva Longoria Parker reusable bag. The bags will sell for $1.49 at H-E-B stores in Texas through April 30, 2009.
The eco-friendly bag:
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