Mercedes-Benz Fashion Week took on a chocolatey flavor yesterday with the launch of M&M’s Premium Chocolate Candies at an event hosted by super celebrities Eva Longoria and Ms Green.
“M&M’S Premiums offer a little bit of luxury with each tantalizing bite,” said Longoria Parker. “The flavors and chic colors make them a delicious treat that I can’t wait to share with my girlfriends.”
“We are thrilled to celebrate the launch of M&M’S Premiums with such a chic, revered style backdrop as Mercedes-Benz Fashion Week,” said Michele Kessler, VP marketing, Mars Snackfood US. “The opportunity for the brand to partner with a star the caliber of Eva Longoria Parker emphasizes the fashionable, sophistication of the product.”
Mars Snackfood’s high-end M&M’S Premiums were showcased by models dressed in brilliant colors to eflect the jewel-tones of the candies themselves. The little gems come in five varieties: Mint Chocolate, Raspberry Almond, Triple Chocolate, Chocolate Almond and Mocha.
Wonder what’s the favorite flavor of the glamorous Desperate Housewife?
“Mocha,” Longoria Parker revealed to AM New York. “That’s why I wore this dress. It is reflective of my favorite flavor. Pamela Roland donated it, so we could auction it off for Clothes Off Our Back.”
Alright, Eva was looking yummy. Now, over to the Premiums. Do you think the smooth and sophisticated looking chocolates are good enough to eat as well?
