Arvind Brands has signed up celebrity and youth icon Abhishek Bachchan as the spokesperson for its denim brand “Flying Machine”, the first Indian jeans brand to supposedly enjoy iconic status in the denim market.
“I really believe Flying Machine jeans are world class. I find them truly international in quality. And that’s where they plan to take the brand,” said a convinced Bachchan. “I feel Flying Machine has the potential to go global in a big way. And if I can help in taking just that bit of our country’s potential abroad then I feel happy and privileged about it.”
Regarding the barnd’s renewed line, CEO of Arvind Brands J.Suresh said, “The new Flying Machine is all about a ‘State Of Mind’ which wrenches the hinge of any limits on style and performance and goes beyond, while also taking pride in running along lines of originality and roots. Abhishek Bachchan is symbolic of today’s ‘No Limits India’ which prides itself on its strides even as it remains rooted in the cultural sensibilities. Abhishek Bachchan brings on board a terrific persona, a fresh and an impeccable style, youthfulness and an incredible ability to marry class with mass.”
The products of Flying machine are designed by a young Italian Designer – Chicco - who has designed for quiteew top denim brands including Replay and Evisu. Chicco said, “The AW07 collections is set in the streets of Europe and is inspired by ‘Fashion Tripping’ a concept, representative of a fantasy that combines influences from every fashion capitals into a young person’s wardrobe.”
More than 300 new options are expected be launched this season, ranging from a large collection of shirts, knits, jackets, winter wear and cool accessories.
