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Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle


Ciara to Wear Rocawear

May 18, 2007 · Filed under Fashion Line

Grammy Award-winning singer Ciara is the new new face of JAY-Z’s Rocawear line for women, and will feature in upcoming ad campaigns.

Young Jeezy and CiaraThe 21-year-old star celebrated the deal with an intimate dinner with the hip-hop mogul and rapper Young Jeezy in New York Wednesday night.

The new campaign, titled “I Will Not Lose”, will feature testimonials by individuals who have overcome various hardships–including a speech by Amy Steele, editor of the Virginia Tech’s college newspaper.

“I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign,” Ciara told the US magaize.

The advertising campaign will be launched later this year.

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1 Comment »

  Ciara Plans Two-Pronged Foray Into Fashion | Celebrity Brands :: Fashion, Beauty, Cosmetics, Lifestyle wrote @ June 27th, 2008 at 1:37 pm

[...] so I’m really excited about that.” Ciara is currently engaged in print campaigns for Jay Z’s Rocawear [...]

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