Agyness Deyn, said to be one of the most sought after British fashion models of the moment, is the new face of Giles Deacon’s latest Gold range for New Look, which will hit stores in March.

Lancashire-born Deyn, 21, is taking over from Hollywood actress Drew Barrymore, who fronted the launch of Giles Gold for New Look collection in March last year.

“We had to find a face that was a little bit quirky, ultimately stylish and totally modern to fit the range. Agyness perfectly encapsulates New Look’s fun and fashionability,” a spokesperson for New Look tells Drapers.

Deyn, a good friend of Deacon’s, was spotted being photographed in London last week for the fourth installment of the fast-selling fashion line. The designer’s fourth range for New Look will feature eyelet-detail stripy and tattoo-print tops, macs with gradient stripes, corset tops, voluminous trousers, stripy sequined dresses and a multi-pleat pink dress, which will be available at 130 of its shops, including outlets in France and the Middle East.

The fashion model was recently named Mancunian Model of the Year at the 2007 fashion awards. Deyn is known for her quirky, edgy style and her peroxide blonde short crop has been copied world wide.

Deyn currently also adorns Burberry and Armani ad campaigns.