MTV reality show star Heidi Montag is launching her new clothing line “Heidiwood for Anchor Blue” in partnership with specialty retailer Anchor Blue.

The line, set to hit the stores on April 15, is said to be “fun, sexy and affordable” and features a collection for “a night on the town” or dressed down for “an afternoon at the mall.” Targeted at consumers between 16 and 21 years, the initial fashion line of 13 pieces will consist of tops, graphic tees, snappy shorts and skirt, jeans, handbags and jewelry as well as Heidi’s signature zebra piece, all ranging from $10 to $60.

“I plan to get my hands dirty on this one. This is something I have always wanted to do and Anchor Blue has enabled me to be an integral part of the design process,” said Heidi, 21, who spent a year in Italy studying fashion design. “Each and every piece will have my initial input, feedback and final approval stamped all over it.”

“Heidi equates our lifestyle statement that the diversity of fashion lives in LA,” said Tom Sands, Anchor Blue CEO. “We are thrilled she is part of our 2008 campaign and can’t wait to bring her line to our consumer.”

Heidi will do in-store appearances, ad campaigns and be the overall spokesperson for the brand.