Celebrity singer-songwriter Janet Jackson is featuring for the second consecutive year for the luxury fur brand Blackglama its “What Becomes a Legend Most?” advertising campaign.
I’m not surprised — Jackson, at 45 is one of the richest women in entertainment, according to Forbes and she has a body that seems to get better each year. Neither is Joe Morelli, CEO of Blackglama. In his own words:
“It became clear in our discussions of who the Legend should be this year, that continuing the momentum with Janet made complete sense. She embodies glamour, luxury and sophistication, everything that Blackglama stands for.”
Apparently the underlying tone of the campaign has evolved over the year to include a touch of fashion sense. Marketing specialist Charles Decao explains:
“The primary difference is that the initial campaigns were focused on a singular image – a legend and a coat,” said DeCaro.
“Our recent branding iterations have evolved imparting a distinct fashion sensibility. Multiple images showcase innovative designs and the relevant multi-faceted ways Blackglama – as a product – can be appropriated.”
Look for the first ads in the September issue of W Magazine.
See Elizabeth Hurley’s pics for Blackglama:
Elizabeth Hurley Creates Ripple Posing in Fur for Blackglama
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