MTV’s “The Hills” star Lauren Conrad launched her clothing line in Los Angeles today.
Among the striking dresses, the Whitney, a homage to Conrad’s “Hills” friend Whitney Port, is a dainty straps and A-line skirt shape, perfect for summer, while the Audrina is a seductive dress cut short above the knee, yet another homage to Conrad’s roomie Audrina Patridge, also a “Hills” star.
While the Whitney is selling for $170, the Sophia, yet another appealing dress — a navy blue, Empire-waisted kimono dress, with a deep V-neck and short hem length, made of rayon and spandex, carries a price tag of $160. Most of the tank tops range at about $75, and T-shirts average at $100.

This is major milestone for Lauren, who, less than a year ago, was chosen to represent Mark Cosmetics of Avon. She had been designing clothes last year and some of her designs were put on sale online last fall.
More of the Lauren Conrad Collection can be seen on her website, laurenconrad.seenon.com.
Related post and more of Lauren’s photos here:


















