MTV hit reality TV show The Hills’ star Lauren Conrad plans to take the “Lauren Conrad Collection” to the next level with Campus Solutions, Inc., who have, in turn, partnered with TheQuad.com.

What ‘next level’ means is of course going down to the university campus — Conrad, 22, probably believes that’s where her true market lies. LC3, (the Lauren Conrad Collection College Tour), involves a tour of five key university campus markets: Austin, Atlanta, Boston, Minneapolis and Los Angeles.

Lauren will be the spokesperson and featured host of each runway show along the tour, which will feature all fashion models in Aldo shoes, yet another sponsor for the LC3 tour and their make-up will be provided by .mark cosmetics. The promotion actually started last month, and is allegedly still running.

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More than 17 million students will attend U.S. colleges and universities this year, according to an industry forecast by Veronis Suhler Stevenson. And they’re projected to to spend d more than $21.5 billion on food and beverage; $21 billion on electronics and cell phones; $10.5 billion on entertainment; $6.5 billion on footwear and apparel; and $6 billion on health and beauty.

That’s a HUGE market for Lauren, whether she’s made friends with Heidi Montag or not.

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