Eighteen-year-old London girl Peaches Geldof is the new face of Australian fashion chain Dotti.

The “It” girl has lately been making an impact in the fashion circuit with her wardrobe of designer pieces as well with her outspoken ways.

Said Dotti general manager Sarah Rovis: “She has her own style, which is an eclectic mix of chain store and high end. It’s exactly how our Dotti customers dress.

“Peaches also stands out from the sameness of Hollywood celebrities and is her own woman.”

Peaches, the ‘rebel’ daughter of Sir Bob Geldof and the late Paula Yates, admits she has fallen for the chainstore chic trend.

At a time when fashion experts are pointing out that celebrities seen in designer clothing are looked upon a source of inspiration for the stores trying to identify a trend and then make it affordable, Dotti appears to have picked up the trend to mix and match.

A regular on the party scene, Peaches has gone public with her views on older fashion figures, calling Madonna “mutton dressed as lamb.”

She recently was involved in a rather embarassing controversy when she was seen clubbing wearing designer pieces that had gone missing from a magazine shoot days earlier.

The platinum blonde will visit Australia next month to start shooting for the summer ad campaign.