It had to happen. And it did. The notorious big daddy of all celebrity gossip bloggers, Perez Hilton is now also a fashion designer following in the footsteps of innumerable celebrities towards whose fashion ranges he’s been passing ‘exclusive’ comments. Recall “Celebrity Juice, Not From Concentrate“???
Well, Perez Hilton, real name Mario Lavendeira, announced Tuesday to OK! magazine that his clothing and accessories line will include T-shirts, hoodies and footwear, slated to be sold exclusively online at HotTopic.com as well as hit Hot Topic stores across the U.S. on June 6. According to sources, plans are in the offing to market tote bags, socks and earrings soon.

“2008 is all about expanding the Perez Brand,” said Hilton, 29, whose website perezhilton.com gets 4 million hits daily. “I talk about clothes all the time on my website. I have a good eye for what’s hot and what’s not.
“It seems natural to make products that my readers will love and hopefully some guys will rock it too. Some people might even call me a perfectionist, well that person would be me! I’m very passionate about my brand. I have extremely high standards and I like to get my hands dirty!”
“I keep seeing these lines from the likes of Lauren Conrad and Heidi Montag that give me nightmares,” he added. “My brand will be very conscious of my audience.”


















