After months of speculation Victoria Beckham has confirmed launch of her dVb lifestyle brand of denim jeans, shorts and skirts next month. Added attraction — there will also be a collection of men’s and women’s sunglasses for spring/summer 2007.
The dVb Denim collection will be a joint venture with Western Glove Works — the company behind 1921 Jeans and one of the oldest denim names in the world.
“I’ve been lucky enough to work closely with some of the true masters of denim to design and develop a collection that is very personal to me,” says the high-fashion pop star. “I’ve loved denim since I can remember and it was important for me to go back to basics to achieve an elegant and tailored feel ensuring the jeans sit flat, not bag around the knee or cut in around the stomach.
“I want women to look and feel great when they wear them. We have lots of new styles and washes in the collection including resin, which has a wonderful finish.”
The former Spice Girl and wife of soccer superstar David Beckham has plans to expand dVb brand empire and her collection of sunglasses will include oversize Jackie O-style shades and demure Ray Ban-inspired shapes.
“Personally, sunglasses are such an important accessory –- yes, their main purpose is practical, but by no means should that prevent you from taking pride in your eyewear and looking and feeling good,” says Beckham.
UPDATE
I love her style and sense of fashion and I love her even more in her over-sized sunglasses! There’s a certain vulnerability, a ‘dark fashion’ that I see in her when she wears them.
Hope you have noticed, but in case you haven’t, I just had to include Posh’s face in over-sized sunglasses in the banner for this site (on the right hand side split image)! You just can’t miss the high profile fashion statement there!

















