Hip-hop mogul Russel Simmons has extended his urban menswear range with the launch of Russell Simmons Argyle Culture.
The clothing range is aimed at men above the age of 25, combining urban styles with the buttoned-up look of professional smart attire.
Simmons said Argyle Culture represented a natural succession in his clothing-related businesses.
“After nearly 20 years in the young men’s business I have always intended to design sophisticated men’s wear for the urban graduate,” said the fashion entrepreneur, who has teamed up with GQ for the Spring 2008 Argyle Culture publicity campaign.
GQ will run a 4 page spread in its March issue as well as a behind-the-scenes look at the photo shoot for the campaign shot by photographer Ben Watts in St. Bart’s. The campaign is planned to run for six months in print publications and on several websites.
Ever since the soft launch of Argyle Culture late last year, the clothing line has been popular with consumers, and even made the number one in Macy’s men’s section.
Simmons, 50, was also the CEO of Phat Farm until November 2007, a company that he sold to Kellwood for $140 million in 2004. He also launched his status watches firm Simmons Jewelry Co. in 2003.