Sofia Vergara, the star of Modern Family, has teamed up with Kmart to offer something new to the modern woman – a brand new fashion line featuring clothing, footwear and jewelry.
The line will include daring miniskirts, jeggings, tight dresses and sultry tunics, obviously targeting the younger consumer, but will it affect Kmart’s position in any way?
The 38-year-old celebrity said the collection “doesn’t cross the line.”
“You have to realize that it’s me wearing it. You’ve just seen it on me,” Vergara clarified. “All the pieces are very wearable. And we have them in all sizes.”
The line is “comfortable, chic and affordable, and appealing to younger women looking for something a little more spicy”, according to Vergara.
In an interview with Women’s Wear Daily, Vergara explained that designing was “kind of natural” for her, adding that she had always been interested in clothes, makeup and beauty.
“I always dressed up. I wasn’t laid-back about it. I’m not lounging around in sweat clothes and flip-flops. Maybe a nice pair of sweats,” she added.
The word is that Vergara has signed a long-term contract but officials have not specified the terms. The contemporary line Sofia Vergara for Kmart is expected to hit retailers this Fall.