The way I see it, it had to happen — always figured only Emma Watson has the genuinely classic bewitching beauty to match the creative genius of Burberry fashions. And it did. Emma Watson is being featured by Burberry in a campaign for its Fall line.

“Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign,” said Burberry’s creative director, Christopher Bailey. “I wanted the images to represent the rich history and modernity of Burberry while reflecting a quiet beauty, timelessness and strength that is particularly significant today.”

“Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames,” he added.

“I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.”

Shot by celebrity photographer Mario Testino, on location at Westminster Abbey, the Houses of Parliament and Big Ben, you can’t miss seeing that the Hermione we came to know as a nine-year-old, is now 19 and is fast becoming more mature, more fashionable… and well, more rich with what’s said to be a six-figure deal with Burberry.

A couple of Emma Watson’s ads for Burberry:

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Related stories and more photos of Emma Watson:

Emma Watson Face of Burberry, Shoots for ‘Crash’

Enchanting Emma Takes On Chanel Concoction

Emma Watson: The Next Chanel Girl?

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