Famous Brazilian actress Ana Paula Arosio was chosen last night as launching star to communicate style and sophistication of the new Avon Make-Up Line.

Attentive to the women of its time Avon has adapted its concepts for the main company’s make-up line and has announced to market professionals and opinion shapers, in the launch of Avon New Make-Up line, the first products line aligned to the new company’s look and positioning presented to the market last month – A Better Tomorrow.

“Avon New Make-Up Line reflects the new look of our company. We believe that a better tomorrow for the women starts today and to offer to them products even more innovative, that attends to their longings and contributes for their self-confidence is part of the construction of this better tomorrow”, said Luis Felipe Miranda, Brazilian Avon president.

In all, nearly 130 products were launched to enable women of all social classes to create and try new styles, with prices around $7.5 and only 4 of them around $ 12.8.

The New Avon Make-Up Line, however, is sophisticated, with packaging in black with details such as Avon logo printed in low relief in every packaging and on the lipstick interior pack. The finishing is on anodized aluminum. Na in order the consumers identifies their preferred lipstick, Avon has preserved the main colors of the old lipsticks on the internal part and on the superior plaque.

“More than beautiful, Ana Paula Arosio is a woman of attitude, daring and with own style. We are sure that she will inspire the women to dare and try new colors and styles” claimed Silvana Cassol, Avon Brazil Maketing VP.

The campaign will be presented in a 30-second film on the main national TV, main female magazines, merchandising on soap opera, besides the 2 millions folders of 19 designs that will bring the actress on the cover.