Drew Barrymore has signed as the newest face of CoverGirl Cosmetics; while she’s going to be the face of the new campaign, she will also be the co-creative director for the new CoverGirl commercials that will air in January 2008.
As CoverGirl’s newest model and spokeswoman, she joins a stable of famous names that includes her former idols and, more recently, Queen Latifah, Molly Sims and Rihanna.
The 32-year-old “Charlie’s Angels” actress said she was consulting on the concept, graphics, lighting and how the photo would be cropped before any wardrobe or beauty decisions were made for the new print shoots.
In a rather steep move, she appears in a nude-colored dress, which, Barrymore explained, is a contrast to the bright colors often used in cosmetics ads.
“I leave the makeup and product up to them, that’s their expertise,” she told AP. “What I want to do is honor the tradition of CoverGirl but hopefully bring myself and my personality into it, as well as some edgy fashion-forward thinking and positivity to it.”
“Drew is a wonderful addition to the CoverGirl family and her role – both in front of the camera and behind the scenes as co-creative director – is new and different for the cosmetics industry,” said Esi Eggleston Bracey, VP and general manager, CoverGirl Cosmetics in North America.
Barrymore’s decade-old production company Flower Films has produced films such as the Charlie’s Angels, Fifty First Dates and Never Been Kissed.
Drew said she loved the opportunity to play with makeup and try modeling, “What girl doesn’t fantasize about it?”
UPDATE
Barrymore Is People’s `most Beautiful’
Wednesday April 25, 2007
Drew Barrymore has hit the No. 1 spot on People magazine’s annual “100 Most Beautiful People” list.
She credits her fun-loving approach to life for the ‘most beautiful’ spot. “I just think happiness is what makes you pretty. Period,” she told People magazine. “Happy people are beautiful. They become like a mirror and they reflect that happiness.”
Barrymore, 32, graces the cover of the issue that hits newsstands Friday. She’s been listed four times, but it’s the first time she’s appearing on the cover.
Making the cover “made my peacock feathers shine in the golden-hour light and extend to the heavens,” added Barrymore.
