Hollywood hottie Jessica Alba has signed a $5 million deal to endorse Revlon’s new 3D Extreme Mascara. Alba will be feature in a global advertising campaign that will include television, print, in-store and Internet placements.
Directed by Ellen Von Unwerth, the campaign’s first television commercial for 3D Extreme Mascara will launch in the US market in July 2007. A comprehensive print campaign will also debut in August 2007 with insertions in beauty and lifestyle books.
The Fantastic Four actress will be joined at Revlon by Beau Garrett – her co-star in the comic book movie – who will also promote the company.
“We are thrilled to have Jessica as part of the Revlon family,” sais Elizabeth Crystal, Senior Vice President of Color Cosmetics. “She is both a dynamic and beautiful woman who represents the modern, glamorous spirit of the brand.”
Jessica will also participate in the annual Revlon Run/Walk in May and will be involved with various company sponsored breast cancer initiatives.
“I’m honored to be joining the Revlon family,” says Jessica Alba. “Revlon celebrates diverse, dynamic women of every walk of life and I’m proud to be associated with a company that is so involved with women’s causes and issues.”
Enjoy some pictures from the the Jessica Alba–Ellen Von Unwerth photoshoot in L.A.:
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Photos courtesy of justjared.com
