Bollywood seamstress Kareen Kapoor has been roped in by fashion apparel retail chain Globus as its new brand ambassador.

Looking stunning in an electric-blue outfit on the launch, Kareena said, “I am delighted. I love the trendy hip fashion from Globus which is as good as anywhere else in the world. I look forward to spreading this new language of fashion across the nation.”

Akshay Raheja, Globus Vice Chairman, commented that Kareena’s sense of style, charisma and attitude reflected the aspirations of millions of young Indians. “She has experimented with a variety of roles and hence one has seen her in different stunning looks,” he added.

As part of its strategy in developing fashion apparel brands, Globus has built design studios in Mumbai with more than 50 designers and product specialists creing the latest and trendiest merchandise that will be available under the brands ‘Globus’ and ‘F21’at their fashion stores.

Talking about the company’s expansion plans, Vinay Nadkarni, Globus CEO, said, “We’re looking at a pan-India presence across 70 cities over the next five years. Kareena’s wide appeal would go a long way in establishing Globus as a versatile, vibrant and expressive fashion brand.”

It may be recalled that another Bollywood star, Soha Ali Khan, represented Globus last year.