Pepsico’s Gatorade has teamed up with Tiger Woods to launch a new sports drink in March 2008 in a contract estimated to be worth $100 million over five years for the world’s No.1 golfer.

Gatorade announced it will introduce “Gatorade Toger” under an endorsement deal with Tiger, with more products to follow, Woods even picked out flavors himself–cherry blend, citrus blend and grape.

“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” Woods said in a statement. “I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”

“His iconic nature resonates everywhere he goes,” said Jeff Urban, senior vice president of Gatorade. “Bridging that iconic nature with his will to win, those things make this a big deal for us.”

The deal marks a couple of firsts for golf champ— his first U.S. deal with a beverage company and his first licensing agreement. Woods, with 61 victories on the PGA Tour and 13 major championships, will also be the biggest star on a Gatorade roster that already includes some of the star athletes at Gatorade including Indianapolis Colts quarterback Peyton Manning and soccer star Mia Hamm, as well as retired basketball champ Michael Jordan.

However, Woods is the first golf endorser enlisted by Gatorade, which has so far tended to portray hard-working, sweat-soaked athletes in its campaigns rather than the traditional plaid-pants golfers. But, clearly, Mr. Urban said Woods’ credentials as a workout warrior and fierce competitor make him the ideal golfer to endorse the new sports drink.

“It had to be somebody like Tiger who clearly, clearly has the will to win,” said Mr. Urban. “We’re able to structure this in a way that recognizes Tiger as an athlete and as a golfer.”