MillerCoors’ Coors Light, the official beer of NASCAR, has just picked a most refreshing face to speak for it – that of Rachel Rupert, who will be the first-ever Miss Coors Light.

Rachel was chosen from more than 100 candidates based on a variety of factors, including her passion for the sport. In her new role, she will interact with fans and drivers during at-track appearances, Coors Light-sponsored events and online.

The 25-year-old Memphis native will represent Coors Light at track and in race markets for the 2010 “Chase for the NASCAR Sprint Cup” races and then return for the full 2011 NASCAR season.

“I grew up going to races and watching NASCAR with my dad, so it truly is a lifelong dream come true to be a part of NASCAR and be the new face for Coors Light,” said Rupert, the face of the ‘world’s most refreshing beer’.