Hollywood celebrity Scarlett Johansson has signed up to front French champagne Moet & Chandon, the first movie star to showcase the brand.

The introduction was made last night at the “Tribute to Cinema” gala at London’s Big Sky studio.

Moet & Chandon president Frederic Cumenal said: “Scarlett Johansson was the obvious choice as our ambassador because she, like Moet, has a magical story to tell and makes people dream… ”

The print, outdoor and online advertising campaign will start next month and fortify the brand as “the champagne of cinema”.

Related post(s):

Scarlett Johansson Does Dolce & Gabbana

Break Up - Pete Yorn & Scarlett Johansson NEW SIGNED US $19.99 Auction Ends: Monday Mar-15-2010 9:25:13 PDT   | Watch this Item

PETE YORN/SCARLETT JOHANSSON - Break Up [Digipak] US $4.50 (1 Bid) Auction Ends: Monday Mar-15-2010 9:40:20 PDT   | Watch this Item