Hollywood celebrity Scarlett Johansson has signed up to front French champagne Moet & Chandon, the first movie star to showcase the brand.
The introduction was made last night at the “Tribute to Cinema” gala at London’s Big Sky studio.
Moet & Chandon president Frederic Cumenal said: “Scarlett Johansson was the obvious choice as our ambassador because she, like Moet, has a magical story to tell and makes people dream… ”
The print, outdoor and online advertising campaign will start next month and fortify the brand as “the champagne of cinema”.
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