Hollywood star Ashley Judd is the face of American Beauty’s new women’s scent “Beloved”, scheduled for launch next March.
Ashley, who had earlier lent her image to Wonderful and Wonderful Indulgence, both from American beauty, said the new gragrance attempts to capture a spirit of her romanticism that ‘reflects one of the facets of her personality.’
“I am very happy with American Beauty. And I think that Beloved is very much a reflection of the whimsical, romantic side of me. It suits me well,” said Judd, while claiming that she is not keen about developing a signature perfume.
The fragrance, said to have “top notes of golden apricot, calla lilies and bitter orange; a heart of tuberose petal, orange flower, orris and stephanotis, and a drydown of cottonwood, sandalwood and amber”, was developed Karyn Khoury in association with perfumers from IFF.
Reports indicate that Beloved, scheduled for launch next Spring, will be available in only one size, 1.7 oz. for $39.50, exclusively at Kohl’s.

















